AMSOIL Blog and Newsstand

P.I. Performance Improver

DEEP CLEAN: P.I. PERFORMANCE IMPROVER GASOLINE ADDITIVE P.i. Performance Improver Gasoline Additive (API) now features a new label, formula and capless- compatible bottle. The popular deepcleaning gasoline additive continues to restore your engine’s power and performance and increase fuel economy. Maximum Fuel Economy AMSOIL P.i. is a potent gasoline performance improver featuring concentrated detergents that […]

Does Brake Fluid Go Bad? Josh Kimmes|Sep 18, 2017 4:35 PM Here is the short answer: Yes, brake fluid can go bad. Brake fluid absorbs moisture, which reduces its performance. For that reason, it’s best practice to change brake fluid every two years. The AAA published a study, stating that brake fluid is the most often missed […]

Creating Interest Sells AMSOIL Products Highlighting the value of AMSOIL products and displaying patience can help move prospects from “not looking” to “looking.” The Buy-Sell Process describes the process we all move through whether buying a candy bar or a new vehicle. Understanding your potential customers’ state of mind and where they are in the process […]

limited slip

How a Differential Works (and the Type of Gear Lube to Use) John Baker|Mar 01, 2019 10:29 AM Think of all the devices we take for granted that improve our lives. The refrigerator. The microprocessor. The air conditioner. The spork. Add the automotive differential to that list. Without that metal “pumpkin” beneath your vehicle filled […]

Best Things to See and Do at Laconia Motorcycle Week Ok – we are late in publishing this but just a reminder to look up the event for 2019 and have your maintenance done. Also these suggestions below are excellent in addition to perhaps doing some adventur motorcycling in the hills and geocaching. Perhaps you […]

Competition diesel oil

Should You Use Diesel Competition Oil? Mark Nyholm|Apr 10, 2018 11:44 AM April is here, and for those who love to spend time at the drag strip challenging their reaction time, on a dirt strip hooked to a sled, or tied down on a roller dyno grunting for power, the diesel competition season is upon […]

President and owner of amsoil inc

From the President Typically I have my monthly message to you done well in advance. This month, however, I’m writing just after the completion of the AMSOIL 45th Anniversary Convention. If you weren’t here, you missed a memorable event. The speakers delivered motivational and informative presentations that any Dealer would find valuable. These weren’t just […]

Today’s Gas Engines can Produce as much Soot as Yesterday’s Diesels. Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D I bet most of you reading this have some level of emotional attachment to traditional vehicles. The muscle-car era of the 1960s and 1970s kindled a lifelong passion for cars for millions of […]

Why Motor Oil Deteriorates Like just about everything else, motor oil has a lifespan. Even the best oils eventually require you to change them. Historically, many motorists like the convenience of changing oil with the seasons, visiting the quick lube or pulling the ramps out of their garage each spring and fall. Motor oil can […]

Why You Should Invest in a Fishing Guide Dan Peterson|Jan 24, 2019 10:48 AM Beginners and experienced fishermen both benefit from hiring a fishing guide, but for different reasons. Beginners are interested in learning the basics of how to catch fish. Without a guide, they would most likely not be successful. Experienced fishermen benefit from […]

From the Presidents (Archive) This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you. Take Lavon Miller, […]

easy squeeze pack

The New SEVERE GEAR Easy-Pack Makes Changing Gear Oil Easy Andy Arendt|Aug 01, 2018 10:28 AM Changing gear oil in differentials and manual transmissions is critical for smooth operation and reduced maintenance. But professional mechanics and DIY enthusiasts agree: changing gear oil is a hassle. – YOu gotta see this new Squeeze Pack That ’70s squeeze bottle […]