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How Does AMSOIL Stack Up? _by Dave Womeldorf|May 24, 2023 There’s no shortage of companies that make bold product claims. Precious few, however, back up those claims with independent, third-party test results. Our customers can be confident that they’re using a product that performs as advertised and delivers industry-leading protection and performance. Keep reading to […]

Dealer Robert Lolato of Orleans, Ontario, Canada

DEALER: ‘EVERYTHING RUNS BETTER, LASTS LONGER’ Dealer Robert Lolato of Orleans, Ontario, Canada has been a believer in AMSOIL products for more than 20 years. He started using AMSOIL products in 1985. “I can tell you firsthand that my experience with AMSOIL products has been phenomenal,” he said. “Everything runs better and lasts longer. That’s […]

President and owner of amsoil inc

Words from AMSOIL’s President Alan Amatuzio We’ve been hearing a lot about the unemployment rate in the U.S. of late. The most recent statistics at the time I’m writing this show it’s down to 3.9 percent nationwide. That’s phenomenal! Most people believe that at rates this low, anyone who wants to work has a job. […]

Team Hybrid Sets the Import Standard Jamie Gibson|May 01, 2019 1:39 PM It’s no small feat to organize a group of tuner enthusiasts and turn it into a well-respected car club. Never mind one that is capable of steady accolades, awards and reverence in a highly-competitive scene. That’s exactly what James Lin, Team Hybrid Founder […]

Diesel Challenge Winner

Which of These Competitors Will Win the 2018 Diesel Power Challenge? Jamie Jarvi|Jun 01, 2018 11:31 AM Once again, the 2018 Diesel Power Challenge is upon us with 10 competitors and 1 alternate gearing up for another battle of the diesel-fittest. Last year’s champion, Charlie Keeter, exhausted his term-limited reign of two years. Sadly, “Three-Peater Keeter” […]

lawn mower piston after using Amsoil

Top Landscapers Only Trust AMSOIL Andy Arendt|Mar 18, 2019 12:26 PM Landscape professionals provide the most demanding proving grounds for two-stoke equipment. Their string trimmers, backpack blowers, chainsaws and other equipment run continuously in hot, dirty and wet conditions. And their brutal schedules leave no time for breakdowns. As the video shows, AMSOIL synthetic lubricants […]

From the President In late 2017 we conducted an extensive survey of AMSOIL Dealers. We wanted you to tell us what you need and where we can help, so we hired a firm to help us develop a scientific approach designed to get honest feedback. We gathered data from new Dealers, longtime Dealers, former Dealers, […]

SIGNATURE SERIES OIL PROTECTS ENGINES FROM LOW-SPEED PRE-IGNITION OEMs have been aggressively downsizing engines to meet strict fuel economy and emissions standards while improving power and torque. Most new engines today use some combination of turbochargers, direct-fuel injection and variable valve timing to make more power than their larger counterparts while delivering improved fuel economy. […]

Creating Interest Sells AMSOIL Products Highlighting the value of AMSOIL products and displaying patience can help move prospects from “not looking” to “looking.” The Buy-Sell Process describes the process we all move through whether buying a candy bar or a new vehicle. Understanding your potential customers’ state of mind and where they are in the process […]

worn rings

How Engine Wear & Deposits Kill Horsepower John Baker|Oct 25 Most people equate engine wear and deposits with a sudden, catastrophic engine failure that leaves you stranded alongside the road. In reality, wear and deposits are more likely to erode engine power and efficiency over time. Here’s how it works and what you can do […]

fuel economy guy

What are CAFÉ Standards? John Baker|May 08, 2017 1:22 PM Back in March, news hit that the Trump administration was considering reevaluating the corporate average fuel economy (CAFÉ) standards that mandate fleet-wide fuel economy of 54.5 mpg by 2025. Some claim the standards are too strict, will cost jobs and will take money from people’s […]

Amsoil scholarship

AMSOIL Scholarships Help MMI Students Get Started on the Right Foot AMSOIL gives back in many ways – here is one way the AMSOIL family helps those who need help with a fresh start in life and career. AMSOIL ‘Strong Start’ Relocation Grant helps a military leader transition into a new life. In July 2014, […]

Preservation Oil

AMSOIL is Preservation Lubricant – Cars well preserved. Sold on Quality AMSOIL Dealer writes to the Corporate Office in Superior, WI: I read the article on “The Next Generation of AMSOIL Marketing” (January 2016) with great interest. I have never been a purveyor of extended drain intervals. I’ve been a Dealer since 1980 and my […]

AMSOIL Motorcycle Oil takes center Stage to massive quality production effort When you have been in business in a specialized industry as the true innovator of products such as advance motorcycle oils, suppliers to AMSOIL know of their management as the most committed to quality with no compromises. In fact they will even tell you […]