From the President – Alan Amatuzio

I officially started working for AMSOIL in 1988. That’s when our records show I started receiving a paycheck, but I remember being dropped off before I could drive, which was earlier than ‘85. I worked in the maintenance shop first, then I moved into Production. Things were very different then. Our facilities were smaller, more Dealers maintained home warehouses and the Internet didn’t exist as we know it. Today it’s one of the most dominant aspects of our daily lives. It has changed just about everything – how we shop, navigate, conduct research, listen to music – the list goes on. Its impact is so great that younger people won’t be able to imagine life without it. It will be one of those markers in time we can brag about when we get older – I was around before the Internet existed.

The Internet’s importance to people’s daily lives makes it important to businesses around the world. If you’re going to remain relevant and capture online sales, you have to stay on top of online trends and they change quickly. We are continuing to increase our investment in digital marketing to accelerate business growth online. It’s becoming more competitive and sophisticated every year. We are in the final stages of a long, intense project that will boost our online marketing capabilities by a great deal. We’re going to have more data and increased ability to target people who interact with us. With this increased ability we’ll also increase our presence online. In the years ahead, we’re going to attract and convert more people into buying customers than ever before.

So what should you do? We’re going to be doing a majority of the work online, but you still need an online presence. Maintaining a website, actively posting on social media and participating in online groups are effective ways you can market your business and capture new customers. Next, you need to become Customer Certified promptly if you aren’t already. Every time someone who isn’t connected to an AMSOIL Dealer makes a purchase at amsoil. com, we assign that new customer to an existing Dealer and pay that Dealer commissions based on the new customer’s purchase. That’s free money, and only Customer-Certified Dealers are eligible to be assigned buying customers.

It gets better. Do you know about the Assigned-Customer Multiplier? We’ve advertised it frequently in this magazine the past several months. Basically, becoming Customer Certified puts your name into the pool of Dealers eligible to receive assigned customers once. Through the Assigned-Customer Multiplier, every eight additional qualified customers you bring in gives you another entry into the pool. The more customers you bring in, the more you are assigned.

We assigned more than 20,000 customers to Customer-Certified Dealers in the past 12 months. As we continue to improve our digital strategy and capture more traffic, that number will increase. If you want to take part in that opportunity, get Customer Certified. Then, increase your odds by bringing more qualified new customers to AMSOIL every year. Don’t ignore business online, but don’t overlook your local opportunities. Car shows, events and clubs are all opportunities to bring in more customers. Those compound into exponentially more customers for you through the Assigned-Customer Multiplier, which means more money in your pocket.

Awesome opportunity for those with website building experience to mesh with your automotive hobby. Here’s an overview page to help get you started! 

Amsoil presidents Dean Alexander and Alan Amatuzio.

From The Presidents From April 2018 – I wanted to repost this on our website as it answers a few questions for customers and new dealers alike.  I must first point out that Alan Amatuzio is now the sole president of the company and Dean Alexander is now the chairman of the board after decades […]

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