All posts by: Fiona

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Transmission maintenance requires a shift in thinking

October 24, 2017 Transmission

Transmission maintenance requires a shift in thinking Like motor oil, transmission fluid must now do more. Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D What’s more important to your vehicle, the engine or transmission? It’s a trick question; they’re equally important. You’re not going anywhere without either one. But which do people […]

Solve ethanol issues before they arise – It’s Easy

October 24, 2017 Tech Articles

Solving ethanol issues before they arise The fuel some love to hate isn’t the problem – letting gasoline sit too long is the real problem. Len Groom | TECHNICAL PRODUCT MANAGER How did an alternative fuel made mostly from corn grown in the Midwest become a political lightning rod? Whatever the reason, ethanol is always […]

AMSOIL Presidents – Never Settle for Good Enough

October 24, 2017 AMSOIL Dealer Training, Marketing and Opportunities

Always Pushing the Performance When AMSOIL synthetic motor oil passed the American Petroleum Institute (API) qualification tests in 1972, it signaled a new era in lubrication performance. Nothing else could touch it. As the only API qualified synthetic on the market, it out-lubricated, out-cooled, out-cleaned, out-lasted – it outperformed in every category. Our company founder, […]

How to Protect a Motorcycle Wet Clutch (and How it Works)

October 23, 2017 Motorcycles

How to Protect a Motorcycle Wet Clutch (and How it Works)  John Baker|Jul 19, 2017 10:14 AM A 10-mile trudge down gravel roads more trafficked by mosquitoes than people. That’s the situation I faced after dumping my Honda 350 motorcycle on a patch of loose gravel. Back then (the mid 1990s), cell phones were a […]

Synthetic Oil Filters vs Regular Oil Filters

October 23, 2017 Filters

Synthetic Oil Filters vs Regular Oil Filters Ed Newman|Jul 26, 2017 8:51 AM Early automobile engines didn’t use oil filters, or air filters for that matter. For this reason frequent oil changes were a must. Motor oil quality wasn’t really that important in those days, anyway. It was the discarded by-product of processes designed to […]

10 Tools That Should Be In Your Garage

October 18, 2017 Maintenance

10 Tools That Should Be In Your Garage Andy Arendt|Jun 13, 2017 10:57 AM Due to a slow recovery from back surgery, my father’s garage was in serious need of organization. He had worked as a mechanic in his father’s shop, was a welder by trade and has become a solid handyman over the years, […]

Why do European Vehicles Require Special Oil?

October 17, 2017 European Car Oils

Why do European Vehicles Require Special Oil? John Baker|Jul 05, 2017 7:43 AM   For all the grin-inducing benefits of owning a European car – finely tuned performance, sophisticated styling, prestige – they can be a pain to own. According to this list, four of the top five most expensive vehicles to maintain hail from across […]

Updated Brake Fluids – Performance and Reliability

October 17, 2017 Maintenance

Ultimate Brake Fluid – Overbuilt AMSOIL Synthetic Brake Fluids surpass DOT requirements and provide auto enthusiasts and racers with superior high temperature performance. DOT 3 & 4 Synthetic Brake Fluid (BFLV) Maximum ABS and tractioncontrol performance Covers a broad range of applications DOMINATOR® DOT 4 Synthetic Racing Brake Fluid (BFR) Ultra-high boiling point to help […]

A win-win for you and your customers

October 17, 2017 AMSOIL Dealer Training, Marketing and Opportunities

A win-win for you and your customers New dispensing equipment program helps increase sales to retail and commercial accounts. Jamie Prochnow | COMMERCIAL PROGRAM MANAGER We all know that AMSOIL makes great products. Having great products, however, doesn’t guarantee sales. Your retail and commercial accounts have several synthetic lubricant companies from which to choose, and […]

Smashing the Industry Standard

September 26, 2017 AMSOIL Corporate News

Smashing the Industry Standard A New Level of Protection and Performance on the Horizon  The new Signature Series, XL and OE formulations launching this fall place our passenger car motor oil (PCMO) line ahead of the game. The lubrication industry is rife with challenges, and the PCMO segment of the industry is no exception. Evolving […]

Turbodiesel Enthusiast Profile

September 26, 2017 AMSOIL Dealer Training, Marketing and Opportunities

TURBODIESEL ENTHUSIAST PROFILE Increase sales to turbodiesel enthusiasts with the superior protection and performance benefits of AMSOIL synthetic diesel oils. This is a post from AMSOIL’s Magazine aimed toward our dealers. I post these with our normal blog as a big chunk of our business is through our dealers and AMSOIL is an opportunity for […]

The Pinnacle of Performance

September 23, 2017 Motor Oils

The Pinnacle of Performance The new Signature Series Synthetic Motor Oil formulation builds upon its rock-solid foundation to offer enthusiasts a new level of engine protection. Major upgrades to all the lined on the way now! Signature Series Synthetic Motor Oil (ASM, ALM, AZO, ASL, ATM, AZF, AMR) Improving Signature Series was a challenge, but […]

World’s Most Powerful Outboard Motors Rely on AMSOIL

September 23, 2017 Racing

World’s Most Powerful Outboard Motors Rely on AMSOIL Seven Marine, maker of the world’s most powerful outboard motors, has a saying: We move the people who move the world. The Germantown, Wis. company designs, builds and sells outboard motors that produce up to an astonishing 627 hp and power some of the fastest and most […]

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