Lavon Miller Turns Passion into Successful Business – and Championship

AMSOIL-sponsored diesel builder Lavon Miller of Plain City, Ohio developed a keen interest in turbodiesels when he needed a powerful truck to haul equipment for his construction job. Putting the truck through the paces, he performed his own repairs and modifications to keep it on the job and increase its power, absorbing as much knowledge and experience as he could along the way. Soon he found himself modifying trucks for others, working on his own builds and testing them at the local dragstrip.

Firepunk Diesel

Developing a strong following for his work through the Internet and social media, Miller followed his passion and started working on diesel trucks full-time in 2010, building Firepunk Diesel into a well-known shop that specializes in everything from basic modifications to complete builds, developing a reputation for testing the limits and pushing the diesel market forward and becoming a leader in the field.

“Our primary customers are really the work-base people who buy a truck for their businesses: landscape companies, farmers,” explained Miller. “They’re upgrading their horsepower and, along with that, their drivelines are failing. That’s where the aftermarket transmission market really comes from, something that supports their added horsepower for their added fuel economy and a little extra grunt for their workhorse. I think the biggest thing that draws people to our brand is we’ve set the foundation of using our trucks on a daily basis; we drive to the racetrack, we race our trucks and we use them. We’re in it to make the product as good as it can be.”

Multi-Time Champion

Miller has continued to increase exposure for Firepunk Diesel by bringing his expertise to the national stage, dominating high-profile turbodiesel competitions like the Diesel Power Challenge and Ultimate Callout Challenge. After earning back-to-back Diesel Power Challenge championships in 2014 and 2015, he was ineligible to win a third (DPC allows a maximum of two championships), so he brought his talents to the inaugural Ultimate Callout Challenge in 2016. Without skipping a beat, he won the championship, then successfully defended his crown at the 2017 event. Most recently, he set a new world record at the 2017 NHRDA Oklahoma Diesel Nationals, becoming the first Pro Street racer to break the 8-second barrier in the quarter mile (7.993 seconds).

AMSOIL Products

Miller is a proud advocate of AMSOIL synthetic lubricants, relying on them to keep his powerful turbodiesel trucks protected and running at peak performance throughout the intense, highheat conditions of competition.

“With AMSOIL products, we run the Severe Gear® Gear Oil in the front and rear differentials,” said Miller. “We run the Transmission Fluid in the transmission. In comparison to just running some of the standard fluids, we see better heat distribution in the bearings and in the steels on an extreme application. Other oils would have failed three times in the same time AMSOIL has lasted.  You know thie as you run because everything just continues to work at the maximum potential. And also the oil analysis has looked really good coming back from the engine in running the AMSOIL products.”

Amsoil presidents Dean Alexander and Alan Amatuzio.

From The Presidents From April 2018 – I wanted to repost this on our website as it answers a few questions for customers and new dealers alike.  I must first point out that Alan Amatuzio is now the sole president of the company and Dean Alexander is now the chairman of the board after decades […]

2006 Dodge Police Charger dyno test

Another Win for AMSOIL Synthetic Lubricants A HOT ROD magazine dyno test proves that AMSOIL synthetic lubricants increase power, torque and fuel economy.   The advantages of synthetic lubricants are well established. The fact that most motor oil companies today offer a full-synthetic oil is evidence of what AMSOIL has long known: synthetic lubricants deliver […]

black death - engine sludge

How Engine Sludge Develops. You Can Easily Prevent It. Ed Newman|Mar 08, 2017 2:10 PM Sludge. It’s a disgusting phenomenon. Even the word sounds gross, like the thing it’s describing. The word for this is onomatopoeia, a strange word that many of us learned in high school English class. Splash. Grunt. Whoosh. Swish. Hiss. Frumpy. […]

Scott Douglas AMSOIL racing truck

Why not use Racing Oil in my Car If It’s Tougher? John Baker|Nov 29, 2019 8:00 AM When deciding if racing oil is right for their vehicles, gearheads and other enthusiasts sometimes offer this line of reasoning: Racing engines are more severe than my engine Racing engines use racing oil Therefore, I should use racing […]

oil change center

Top Five Car Maintenance Myths Ed Newman|Mar 29, 2017 8:47 AM Today’s blog theme is car maintenance myths. When we talk about myths, we’re not making reference to the characters who populate ancient Greek and Roman mythologies, like Apollo, Hercules and Medusa. In this context the word myth has evolved to simply mean “beliefs that […]

sick ford fiesta st

AMSOIL Now Is Team O’Neil Rally School’s Oil Supplier Lindsay Premo|Jul 26, 2019 1:52 PM Real cars, real roads, real fast. Those are the words that Team O’Neil Marketing Manager Karl Stone used to sum up the world of rally racing. Real cars? Rally cars must be street legal. Real roads? Cars must be street […]