Always Pushing the Performance

When AMSOIL synthetic motor oil passed the American Petroleum Institute (API) qualification tests in 1972, it signaled a new era in lubrication performance. Nothing else could touch it. As the only API qualified synthetic on the market, it out-lubricated, out-cooled, out-cleaned, out-lasted – it outperformed in every category. Our company founder, Al Amatuzio, certainly had help along the way. But it was his dogged determination that made it happen. It was his perfectionist demands for better protection and performance that drove the new oil to fruition, pioneering a new industry and opening a whole new world of possibilities.

He never settled for “good enough.” Al was famous for asking the productdevelopment team “can we make it better?” Until the answer was “no,” you’d better not bring it forward. He would not accept anything less than the best.

That’s why the Signature Series name is reserved for only the best of the best AMSOIL products. While the entire AMSOIL line boasts exceptional performance, Signature Series products go above and beyond. Products that bear Al’s signature deliver uncompromising protection and feature industry-leading technology. They embody his “never settle” spirit. The new Signature Series Synthetic Motor Oil formulation meets that criteria and then some.

To be frank, we didn’t believe we could improve upon the last formulation by a wide margin – it was an extremely good product. But much to our delight, we were wrong. The next generation of Signature Series Synthetic Motor Oil is hands-down the best product we’ve ever made.

This oil has everything. It’s extremely durable and it protects against today’s biggest threat to engine longevity: low-speed pre-ignition (LSPI). And we’re extremely proud to introduce this cutting-edge new technology without increasing prices.

As more turbocharged, direct-fuel injected vehicles flood the market, drivers are going to be confronted with LSPI and other serious side-effects with more regularity. It’s a major concern for automakers. In fact, the API and the International Lubricants Standardization and Advisory Committee (ILSAC) are meeting now to determine how best to introduce an interim specification ahead of API SP/ ILSAC GF-6, which has been delayed again until 2019. Vehicle manufacturers have serious problems today that can be addressed with properly formulated motor oil. Unfortunately, most API SN/ ILSAC GF-5 oils are not up to the task.

Yours is. We are ahead of the game with new Signature Series Synthetic Motor Oil and meeting the new interim specification, when it’s introduced, will be as simple as adding the proper information to our labels.

When you hit the streets to do what you do best (sell oil), do so with utmost confidence. No one else has a product with Al’s signature on it and formulated to be the best in the world.

Alan Amatuzio – Co-President AMSOIL Inc.
Dean Alexander – Co-President AMSOIL Inc.

AMSOIL Dealer note – AMSOIL Direct Jobber Ches Cain:

These two presidents of AMSOIL INC and the staff are reason alone to select AMSOIL Products in your line-up (or your own private use). So many new dealers who were convinced about the quality and industry leading standards which the AMSOIL products are all about, suddenly grew their local businesses at alarming rates once they had a chance to meet the corporate staff. It was this professionalism and seeing the dedication to the industry which makes one finally realize they are with the right business. Confidence the products will generate them the trust and customer base as the future advances.

For me it was understanding how the AMSOIL staff holds a level of admiration within the suppliers as the most advanced technically to continue to stay ahead of the market as they have no reason to compromise on what goes into the oil (no stockholder vote). AMSOIL is a private family run corporation who would not see any point to exist just making a run of the mill product.

Often when someone would praise founder Al Amatuzio for being such a genius or mastermind he would simply say (paraphrase) “It’s more about having the skill to surround yourself with the brightest people, they are the ones who make it happen – AND Never Settle (Give Up)!”

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