From The President My desire to grow the company is no secret. Did you know that some companies have no desire to grow? They are satisfied with their current position or the company owners are just riding out a decent business until it’s time to walk away. Not me. I believe that, as our partners, […]
What Does a Limited-Slip Additive Do? Joel Youngman|Oct 27, 2020 10:50 AM You see them on the shelves of your local auto parts stores, but what does a limited-slip additive do? Limited-slip differentials commonly use clutches to transmit torque between wheels. When both wheels have ample traction, the clutch plates bind together tightly, but smoothly slip […]
Synthetic lubricants excel in summer heat. Heat creates deposits. And deposits create problems. Matt Erickson | DIRECTOR, TECHNICAL PRODUCT MANAGEMENT While we rarely have triple-digit temperatures here in the Northland, drivers in the southern U.S. can easily see 100ºF (38ºC) and hotter throughout summer. Driving in these conditions stresses lubricants, especially when towing or hauling. […]
Top 5 Mods for Your Turbo Subaru Austin Torvinen|Dec 03, 2020 7:13 AM You’re now part of the worldwide Subaru Community. You wave to other WRX and turbocharged Subaru owners on the road. And you can’t wait to dive into the world of Subaru mods. So, where should you start? There’s an endless amount of […]
From the President I am writing this under a state stay-at-home order due to the COVID-19 pandemic. If you would have told me two months ago that this would be happening, I would not have believed it. This situation seemingly formed out of thin air, causing thousands of illnesses in North America and grinding our […]
See Why Brad Lovell is into Broncos Lindsay Tousignant|Jul 08, 2020 11:42 AM Broncos have been in Brad Lovell’s family since he was born. Born and raised in Colorado Springs, Colo., Brad Lovell and his brother Roger grew up camping and off-roading in the mountains with their ’83 and ’88 family Ford Broncos. Begging their dad to […]
What’s it Like to Drive a Military Tank? Find Out Here. Jamie Gibson|Aug 07, 2020 8:00 AM The might and mettle of the military is rooted in a storied history rife with triumph and sacrifice. The brave men and women who’ve served our country know firsthand the risk and reward of defense, each with a […]
THE CHEMICAL PROPERTIES OF ADDITIVES Additives enhance lubricant functioning by performing two critical functions: decreasing destructive processes and enhancing beneficial properties of the base oil. Oil additives have had a significant effection modern transportation and industrial processes. The use of sophisticated additives has allowed equipment to evolve into what it is today, enhancing performance capabilities by […]
That’s a Wrap on the 2021 AMSOIL Championship Snocross Season Lindsay Tousignant|Mar 31, 2021 11:06 AM Well, race fans, we made it. I mean, I’m still over here on my couch watching the AMSOIL Championship Snocross finale via livestream while my toddler builds Snocross tracks in his Kinetic sand with his Playmobil groomer (#proudmom), but […]
What Kind of Transmission Fluid Do I Need? John Baker|Jan 13, 2021 8:14 AM Finding out what kind of transmission fluid you need can be a challenge. Take a look at just a few of the dozens of automatic transmission fluid (ATF) specifications on the market: ATF+4 ATF DW-1 DEXRON VI DEXRON ULV MERCON V MERCON […]
From The President AMSOIL INC Fall 2020 Message to Preferred Customers This issue of the Fall 2020 Preferred Customer AMSOIL Magazine has a nice feature on the history of the Ford* Mustang.* I’ve always been a Pontiac* guy, but there’s no denying the Mustang’s place in American muscle-car history. It has been a hot summer […]
Turbocharger vs Supercharger: What’s the Difference? John Baker|Oct 16, 2020 10:06 AM An engine is nothing more than an air pump. The more air it ingests, the more fuel it can burn. And more fuel equals more power. Sometimes an engine just needs a little boost Engineers have a few methods at their disposal for increasing […]
How to Winterize Your Boat and Motor Frank Cannon | September 2020 Recently, I’ve become the owner of my first boat, a used pontoon with a two-stroke outboard motor. I’ve been dreaming of fishing with my buddies out on the St. Louis River on a calm, crisp summer morning. Unfortunately, living in northern Wisconsin […]
The difference between the AMSOIL Lines Re-posted from prior From The Presidents I wanted to post this older message sent to us dealers about a major quality upgrade from a couple years back. It still remains accurate and it helps explain what you are paying for within AMSOIL’s Three tiered approach. I also need to […]
Dealer Aiming for the Top It’s said that successful AMSOIL Dealers are fiercely independent. The same is said of South Africans. Dealers Rudy and Sara now of Cooper, Texas easily fit that description. They launched their Dealership about 18 months ago and are already Premier Direct Jobbers. “My husband and I have been self […]
