From the Presidents (posting from 2017) The Idea Behind this Small Company’s Success I wanted to post this earlier monthly message to the dealers to show the real dedication behind the company which was to offer the latest technology had to offer to the end user within an industry which typically only formulates at the […]
AMSOIL K-9 Foundation Dog Lovers Carli Amatuzio|Jun 20, 2019 1:54 PM AMSOIL is involved in races and events all over the country, but one event we especially love is “Operation K-9,” which supports the AMSOIL Northland Law-Enforcement K-9 Foundation. AMSOIL founder and lifelong dog lover Al Amatuzio started the foundation when he saw a need for […]
20 Things I’ve Learned from More Than Two Decades at AMSOIL (Part 4) Ed Newman|Dec 22, 2017 1:01 PM Here’s the final installment of insights I’ve learned in my career at AMSOIL. Check out part 1, part 2 and part 3. 16. Dealing with Doubt When I first started writing about AMSOIL 30 years ago, the company was hardly […]
Always Pushing the Performance When AMSOIL synthetic motor oil passed the American Petroleum Institute (API) qualification tests in 1972, it signaled a new era in lubrication performance. Nothing else could touch it. As the only API qualified synthetic on the market, it out-lubricated, out-cooled, out-cleaned, out-lasted – it outperformed in every category. Our company founder, […]
From The Presidents What can we say about Al Amatuzio that hasn’t already been said? We’ve received countless messages and phone calls from Dealers past and present since the passing of AMSOIL founder Al Amatuzio in April. We have personally read every single card and email, and we’ve seen your kind words on the Dealer […]
Al Amatuzio: A Heart of Gold
June 10, 2017
AMSOIL Corporate News
Al Amatuzio: A Heart of Gold Kerry Johnson|Apr 11, 2017 2:08 PM To say AMSOIL founder Al Amatuzio leaves behind a legacy is an understatement. He created the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements, fathered a beautiful family, built an AMSOIL family of dedicated employees and […]
Mourning the Loss of AMSOIL founder Al Amatuzio Daisy Quaker|Apr 03, 2017 5:28 PM As many of you have heard, we lost AMSOIL founder, Al Amatuzio, at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. We honor the life of a visionary leader, innovator, and […]
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