Keep it cool. The riding season is far from over for many and while what I call the touring season is just beginning here’s a reminder to a new viscosity to our premium V-Twin motorcycle oil line up. (Earlier bulletin to AMSOIL Dealers. Why not join us??) Regardless of which brand of bike your customers […]
How to use oil analysis to boost sales Hard data can help turn a prospect into a customer. Allen Bender | OIL ANALYZERS INC. MANAGER AMSOIL Dealers often ask me how oil analysis can help their businesses. My frequent conversations with a range of customers have yielded a few insights I’d like to share with […]
Develop solutions, not products Remaining innovative requires solving our customers’ biggest performance challenges. Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT Many of you know by now that Dan Peterson, my predecessor, has moved on to another role in the company. His promotion opened up this opportunity for me, and I’m thrilled to join a company […]
New Diesel Fuel Additives Provide Improved Performance Available July 20, the new diesel fuel additive line boasts several improvements and a new Diesel All-In-One product, helping customers preserve the power and efficiency of their vehicles. AMSOIL Diesel All-In-One (ADB) Diesel All-In-One combines the premium detergency, lubricity, cold-flow and cetane benefits of Diesel Injector Clean, Diesel […]
What is Synthetic Motor Oil? Ed Newman|Aug 18, 2017 8:19 AM As most of my friends know, and you now as well, I listen to audio books during my daily commute. My current book, about history’s first billionaire, is titled “Titan: The Life of John D. Rockefeller, Sr.” It’s a massive book about a massively […]
How Does Synthetic Motor Oil Increase Fuel Economy? John Baker|May 16, 2016 2:04 PM Although gas is hovering around only $2.00 per gallon these days, increasing fuel economy is still a top priority for most automakers, due in large part to more strict corporate average fuel economy (CAFE) requirements on the horizon. One strategy automakers […]
AMSOIL Gains Traction Amongst Premier Engine Builders Builders compete for supremacy at the AMSOIL Engine Masters Challenge. In 2010 AMSOIL seized the opportunity to become the title sponsor of an enginebuilder competition now known as the AMSOIL Engine Masters Challenge (EMC). Engine builders are among the most influential people in racing, making recommendations that have […]
Oil Analysis – Making Sense of Used-Oil Reports Andy Arendt|Mar 24, 2017 9:09 AM Analysis of used oil provides insights into the health of the oil and filters as well as the equipment. While the benefits of analysis are clear, making sense of the report you receive can be a challenge. Unpacking the elements of a typical report is a great way to improve clarity. Each oil […]
PREPARING FOR THE ROAD AHEAD: An Interview with Dan Peterson Change defines our industry. Some advancements occur slowly, like the evolution of performance-enhancing engine technologies. Others happen abruptly, such as new oil performance specifications taking effect. To keep you informed of industry and company developments, AMSOIL Magazine sat down with AMSOIL Sr. Vice President, Dealer […]
CLEAN, PROTECTED POWER: NEW PRODUCTS EXPAND OPPORTUNITY To better target landscapers, contractors and other professionals who rely on small engines to make a living, AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil (ASE) has been updated with a new name, label and packaging. Its formulation remains unchanged. Its current pricing remains in effect until April 1, […]
Greasing not as simple as some think Follow these four guidelines when greasing to keep vehicles and equipment running strong. Mark Nyholm | TECHNICAL PRODUCT MANAGER, HEAVY DUTY The way in which technicians grease equipment hasn’t changed much since the 1920s. That’s when Arthur Gulborg and Oscar Zerk combined their efforts to introduce the lever-action […]
A Closer Look at the New AMSOIL Synthetic Diesel Oil Lineup An Interview with Alan Amatuzio New Signature Series Max-Duty Synthetic Diesel Oil and Heavy-Duty Synthetic Diesel Oil represent a leap forward for diesel engine protection and performance. We sat down with AMSOIL Co-President & COO Alan Amatuzio to learn what this means for customers. […]
Why Does My Engine Knock? 3 Possible Explanations. John Baker|Jun 02, 2017 9:41 AM There are a few different reasons your engine might make a knocking, ticking or pinging noise. Let’s break each down and talk about what might be happening. Engine knock, tick or ping? One driver’s knock is another driver’s tick. Or ping. Still others compare the […]
What Is A Rat Rod, Revisited Ed Newman|Jan 25, 2017 8:55 AM Guest Post by Steve Thaemert, Editor-In-Chief, Rat Rod Magazine Way back in Rat Rod Magazine, issue #4, I attempted to answer the question of all rat rod questions: “What is a rat rod?” I am still to this day asked what a rat […]
Join us now and attend the AMSOIL U Training as they are scheduled in your regions. So much was covered at the Duluth AMSOIL U Live training program that will no doubt enhance the success of all who attended. If you are sitting on the fence about becoming an AMSOIL dealer, now is the time! […]
