From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

Extend Turbodiesel Engine Life Turbodiesel vehicles have established a loyal customer base in North America. Follow these sound maintenance practices to extend the life of these powerful and expensive engines. Allow the Engine to Warm and Cool Upon startup, allow the engine to warm up before revving it or driving off. This is especially important […]

15W-40 Commercial Grade Diesel Oil 50% Synthetic AMSOIL’s newest Diesel oil is dialed in for your commercial equipment using normal service intervals but wanting longer life and better performance.  We now have a product customers can buy at the same price (better as a preferred customer or commercial account) of our competition but a better […]

Premium Protection 5W-50 for High-Horsepower Ford Mustangs (Including Track Pack optioned units) We move a LOT of this. If you are not using it you’ll never know the full potential your engine has at power take off!!! Yes – you can feel the difference at the light. AMSOIL adds 5W-50 viscosity to its Signature Series […]

Noack Volatility

Low-Volatility motor oil helps unlock vehicle performance   To meet today’s strict motor oil specifications and adequately protect modern engines, motor oils must demonstrate increased resistance to volatility. Nearly 30 years ago AMSOIL became the first oil manufacturer in the United States to use the NOACK Volatility Test (ASTM D5800) as a measure of performance […]

2022-2023 AMSOIL Championship Snocross Season Gears Up Scheuring Speed Sports driver Hunter Patenaude enters this season with his eyes on the title. We preview his path. _by Lindsay Tousignant|December 12, 2022 Hey race fans, last March we took a trip up to the Klim Compound to catch up with Scheuring Speed Sports between AMSOIL Championship […]

Be Prepared for Winter Driving Prepare your vehicle for hazardous roads before winter arrives. _by David Hilgendorf|October 25, 2022 Ice storms are most common when the air temperature is close to freezing and blizzards become more likely as temperatures fall below freezing. Both can reduce visibility and create slippery road conditions that require enhanced vigilance […]