From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

enjoying boat before winter storage

How to Winterize Your Boat and Motor Frank Cannon | September 2020   Recently, I’ve become the owner of my first boat, a used pontoon with a two-stroke outboard motor. I’ve been dreaming of fishing with my buddies out on the St. Louis River on a calm, crisp summer morning. Unfortunately, living in northern Wisconsin […]

8 Ways to Prepare Your Snowmobile for Riding Season Jamie Jarvi|Nov 18, 2016 10:15 AM Old man winter is making his official entrance this weekend with the season’s first snow storm lumbering across the Midwest. Winter enthusiasts have been anxiously awaiting the chance to take their first snowmobile rides of the season, and the time has […]

Do Coolant Additives Work? John Baker|Feb 05, 2020 10:39 AM Store shelves contain several coolant additives that promise to reduce engine heat, control overheating and fight corrosion. Do coolant additives work? And, if so, are they necessary? It’s tough to top good ‘ol H2O First of all, why use coolant additives in the first place? Straight water is the […]

Interview With Mark Nyholm on Diesel Injector Cleaner Ed Newman|Apr 15, 2016 1:17 PM (Reposting July 2020) Skipping Diesel Fuel Additives are a Mistake Mechanical engineer Mark Nyholm is a diesel enthusiast who is truly happy to have found a career working with something he loves. Mark is Technical Product Manager – Heavy Duty here at AMSOIL, a position […]