From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

black death - engine sludge

How Engine Sludge Develops. You Can Easily Prevent It. Ed Newman|Mar 08, 2017 2:10 PM Sludge. It’s a disgusting phenomenon. Even the word sounds gross, like the thing it’s describing. The word for this is onomatopoeia, a strange word that many of us learned in high school English class. Splash. Grunt. Whoosh. Swish. Hiss. Frumpy. […]

Scott Douglas AMSOIL racing truck

Why not use Racing Oil in my Car If It’s Tougher? John Baker|Nov 29, 2019 8:00 AM When deciding if racing oil is right for their vehicles, gearheads and other enthusiasts sometimes offer this line of reasoning: Racing engines are more severe than my engine Racing engines use racing oil Therefore, I should use racing […]

oil change center

Top Five Car Maintenance Myths Ed Newman|Mar 29, 2017 8:47 AM Today’s blog theme is car maintenance myths. When we talk about myths, we’re not making reference to the characters who populate ancient Greek and Roman mythologies, like Apollo, Hercules and Medusa. In this context the word myth has evolved to simply mean “beliefs that […]

sick ford fiesta st

AMSOIL Now Is Team O’Neil Rally School’s Oil Supplier Lindsay Premo|Jul 26, 2019 1:52 PM Real cars, real roads, real fast. Those are the words that Team O’Neil Marketing Manager Karl Stone used to sum up the world of rally racing. Real cars? Rally cars must be street legal. Real roads? Cars must be street […]

ADVANCED ENGINE TECHNOLOGY DRIVING CHANGES FOR GASOLINE OIL SPECIFICATIONS Tightening fuel economy standards and the subsequent advances in engine technologies are pushing big changes in the passenger car motor oil (PCMO) market. Increasingly strict regulations on fuel economy and emissions have pushed the automotive industry to develop smaller, more efficient engines. By 2020, industry experts […]

Marine Professional

As Reliable as Your Favorite Lure In Your Tackle Box Most hardcore anglers have precious little time for fishing. To maximize their time on the water, they need lubricants that protect their motors from wear despite the challenging operating conditions. AMSOIL marine products fight wear and maximize performance in marine engines. They deliver the benefits […]