From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

Oil Analysis Kits Available from Oil Analyzers Inc. Ed Newman|May 10, 2022 2:38 PM   In order to provide a cost-effective oil analysis option when a full fluid analysis is not required, Oil Analyzers Inc. has launched a new Oil Analyzers Value Kit that focuses on the most critical used-oil analysis tests. It provides less […]

Racer Secrets: Tips and Tricks to Help on Race Day Lindsay Premo|Oct 16, 2020 8:00 AM Happy October, race fans! There are a lot of things we know are necessary in racing. A helmet, driver’s suit, gloves, appropriate footwear and (obviously) something to race on/in are all essential to striving toward that checkered flag. But, […]

First Time Heading to Sturgis? We’ve Got Some Tips. Jamie Jarvi|Aug 03, 2016 9:26 AM The Sturgis Motorcycle Rally is a true bucket-list destination for any motorcycle enthusiast. Each year thousands upon thousands of riders descend on Sturgis, S.D., and turn this small, sleepy town into a motorcycle mecca. Some travel the road to Sturgis […]

AMSOIL synthetic motor oil helps you breathe easier Oxygen is great in your lungs, but it’s not so great in your motor oil. Matt Erickson | VP, PRODUCT DEVELOPMENT Oxygen comprises about 20% of our atmosphere. It’s the third most common element in the universe. Without it we’d all be doomed. Yet, oxygen can cause […]

How to Maximize Marine Engine Performance and Reliability John Baker|May 02, 2022 10:36 AM   Fishing opener is right around the corner for us Northlanders. It’s essentially a regional holiday, rivaled only by the opener of gun deer season in the fall. Although some boaters and anglers don’t realize it, using a dedicated marine motor […]

Zeroturn Spindle

Best Practices for Your Zero-Turn Mower First, we’ll start with a question. How did we survive before Zero-Turn mowers? What did they do in the 50’s? Did they not cut the grass? Chris Sharon|Sep 07, 2022 8:00 AM Here at AMSOIL, we’re always investigating ways we can help you get the most out of your […]