From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

automatic transmission issues

Do Transmission Fluid Additives Work? John Baker| Feb 26, 2024 9:04 AM Walk the aisles of most auto parts stores and you’ll find multiple “mechanic-in-a-bottle”-type additives that claim to restore transmission performance. The claims made typically include some variation of the following: • Frees stuck valves to improve shifting • Fixes transmission slipping • Restores smooth […]

Understanding Oil Viscosity Viscosity is the measure of a fluid’s resistance to flow. _by David Hilgendorf|January 17, 2023 The physical properties of lubricants are measured by characteristics like viscosity, shear stability, high- and low-temperature performance, water resistance and volatility. Lubrication science seeks to optimize a lubricant’s performance by managing these properties using different base oils […]

Top 5 Skid Steer Maintenance Tips _by David Hilgendorf|September 29, 2023 Skid steers are built for tough construction, excavation, agricultural and other professional projects. Whether you’re clearing land, moving rocks or tearing down a wall, a skid steer is an excellent piece of equipment for many different jobs. But these nimble machines can be expensive […]

thermal runaway occurs when viscosity drops out and wear increases

How Often Should I Change Differential Fluid? Fluid change intervals depend on your vehicle, driving conditions and gear oil quality. Save time and cash first by improving the situation with this differential fluid solution! _by David Hilgendorf|Feb 26, 2023 A differential is a set of gears that allows a vehicle’s driven wheels to revolve at […]

New European oils for 2023 0W-30 and 10W-60

New AMSOIL Synthetic European Motor Oil Viscosities A new 10W-60 and 0W-30 for several BMW, Volkswagen and other fancy European cars. _by Brad Nelson|June 13, 2023 Those who know, know. The sophisticated engineering, finely-tuned performance and artistic styling of European cars can turn a daily commute into a grin-inducing experience. The design of these vehicles […]

EZ marine lower gear lube service

Service Marine Lower Units to Prevent Water Damage Preventing rust and other water-related problems in marine lower units. Most other Marine Gear Oils fail to make the grade. We learn more on that from our own customers when they make the switch. by David Hilgendorf|April 24, 2023 Water and gear lube don’t mix. Unfortunately, you […]