From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

Polaris used to test AMSOIL ATV UTV oils pushed to the limits. 280F transmission oil temperature seen here

A must upgrade for Polaris Rangers is our indestructible 100% Synthetic 0W-50 UTV and ATV oil The way a lot of our customers use their ATV’s demand proper lubrication and cooling when most competitor oils sheer out. Why pay more for an oil that isn’t the viscosity you paid for after a few uses? You […]

chevy c10 pickup and CEMA

1968 Chevrolet C10 Pickup Truck Wins GM Design Award for Truck of the Year  Kerry Johnson |Mar 17, 2017 4:30 PM The SEMA Show is the place to see and be seen in the automotive scene. A no-holds-barred display of custom car builds, as well as the latest and greatest in the automobile aftermarket, SEMA really […]

2-cycle oil deposits

Yeah, Why are There several 2-stroke oil mix ratios for chainsaws? John Baker|Jun 20, 2017 8:36 AM Swamp mix. That’s what you call a concoction of two-stroke oil and gas that’s been slopped together with no measuring tools and no regard for engine protection. Your chainsaw or string trimmer could be running on a 50:1 […]

Deposits minimized on turbocharges using AMSOIL

Turbocharger vs Supercharger: What’s the Difference? John Baker | Oct 16, 2020 10:06 AM An engine is nothing more than an air pump. The more air it ingests, the more fuel it can burn. And more fuel equals more power. Sometimes an engine just needs a little boost Engineers have a few methods at their disposal […]

Tires in snow

Are you ready for the Surprises of winter driving? Tips to prepare your vehicle for hazardous roads before winter arrives. _by David Hilgendorf |October 2024 Ice storms are most common when the air temperature is close to freezing and blizzards become more likely as temperatures fall below freezing. Both can reduce visibility and create slippery […]

Motorcycle shock cutaway demonstrating the use of fluid.

Fork Oil – Which do I use? I didn’t realize it went bad John Baker | Aug 22, 2019 10:33 AM A fork oil’s number-one task is to deliver consistency. Consistent dampening despite temperature changes. Consistent rebounds despite different terrain. Consistent performance so you can ride or drive confidently. Consistency. What fluid would provide the […]