AMSOIL DEALER PLOTS COURSE FOR FUTURE
Dealer Nicholas Wesner of Fort Myers, Fla. has found success in the retail market by focusing on customer service. Now he’s branching out.
“I am a full-time FedEx employee, Vehicle Operator in the U.S. Air Force Reserve and full-time husband and father,” said Wesner.
In 2004, Wesner added “AMSOIL Dealer” to his list of roles. “A friend of mine, an AMSOIL Dealer at the time, made me an offer I couldn’t refuse,” said Wesner. “If I didn’t like how my vehicle was running [on AMSOIL motor oil] he would refill it with the product I was using prior. I’ve since become a firm believer in the quality and convenience these products provide.”
Wesner’s business grew steadily in the years that followed. He attributes much of his success to a simple, customerservice-oriented philosophy.
“Coming from a customer service background, I try to go outside the box to meet the needs of my accounts. Whether it’s fronting products or wiping the counter, customer service goes a long way. Accounts won’t think twice about ordering again if you show them you truly care about the partnership.”
Under the guidance of Field Sales Representative Ernie Jones, Wesner plans to expand his business by reaching out to other types of accounts. His experience working with retail accounts will serve him well in the new venture.
“Most [retail accounts] are not only looking to offer a quality product, they want product support,” said Wesner. “I remember this when approaching potential accounts and inquire into the frequency of visits from their other vendors.”
Wesner developed a good metric for determining how often to call on potential accounts. “The number of visits depends on how familiar they are with the AMSOIL brand and how comfortable they are with you,” he said.
After over a decade of forging successful customer relationships, Wesner has advice for his fellow Dealers. “Don’t get discouraged if someone says ‘no’ at first,” he said. “Stay in touch with the potential account and take note of the customers in his store. Bulk orders are nice, but try to find the one product that breaks the ice. Find what works best for each account. In-person visits, in my opinion, produce far more than just calling. Customer service is key. ”
“Show them you truly care about the partnership.”
Dealer Nicholas Wesner