AMSOIL DEALER PLOTS COURSE FOR FUTURE

Dealer Nicholas Wesner of Fort Myers, Fla. has found success in the retail market by focusing on customer service. Now he’s branching out.

“I am a full-time FedEx employee, Vehicle Operator in the U.S. Air Force Reserve and full-time husband and father,” said Wesner.

In 2004, Wesner added “AMSOIL Dealer” to his list of roles. “A friend of mine, an AMSOIL Dealer at the time, made me an offer I couldn’t refuse,” said Wesner. “If I didn’t like how my vehicle was running [on AMSOIL motor oil] he would refill it with the product I was using prior. I’ve since become a firm believer in the quality and convenience these products provide.”

Wesner’s business grew steadily in the years that followed. He attributes much of his success to a simple, customerservice-oriented philosophy.

“Coming from a customer service background, I try to go outside the box to meet the needs of my accounts. Whether it’s fronting products or wiping the counter, customer service goes a long way. Accounts won’t think twice about ordering again if you show them you truly care about the partnership.”

Under the guidance of Field Sales Representative Ernie Jones, Wesner plans to expand his business by reaching out to other types of accounts. His experience working with retail accounts will serve him well in the new venture.

“Most [retail accounts] are not only looking to offer a quality product, they want product support,” said Wesner. “I remember this when approaching potential accounts and inquire into the frequency of visits from their other vendors.”

Wesner developed a good metric for determining how often to call on potential accounts. “The number of visits depends on how familiar they are with the AMSOIL brand and how comfortable they are with you,” he said.

After over a decade of forging successful customer relationships, Wesner has advice for his fellow Dealers. “Don’t get discouraged if someone says ‘no’ at first,” he said. “Stay in touch with the potential account and take note of the customers in his store. Bulk orders are nice, but try to find the one product that breaks the ice. Find what works best for each account. In-person visits, in my opinion, produce far more than just calling. Customer service is key. ”

“Show them you truly care about the partnership.”
Dealer Nicholas Wesner

automatic transmission issues

Do Transmission Fluid Additives Work? John Baker| Feb 26, 2024 9:04 AM Walk the aisles of most auto parts stores and you’ll find multiple “mechanic-in-a-bottle”-type additives that claim to restore transmission performance. The claims made typically include some variation of the following: • Frees stuck valves to improve shifting • Fixes transmission slipping • Restores smooth […]

Understanding Oil Viscosity Viscosity is the measure of a fluid’s resistance to flow. _by David Hilgendorf|January 17, 2023 The physical properties of lubricants are measured by characteristics like viscosity, shear stability, high- and low-temperature performance, water resistance and volatility. Lubrication science seeks to optimize a lubricant’s performance by managing these properties using different base oils […]

Top 5 Skid Steer Maintenance Tips _by David Hilgendorf|September 29, 2023 Skid steers are built for tough construction, excavation, agricultural and other professional projects. Whether you’re clearing land, moving rocks or tearing down a wall, a skid steer is an excellent piece of equipment for many different jobs. But these nimble machines can be expensive […]

thermal runaway occurs when viscosity drops out and wear increases

How Often Should I Change Differential Fluid? Fluid change intervals depend on your vehicle, driving conditions and gear oil quality. Save time and cash first by improving the situation with this differential fluid solution! _by David Hilgendorf|Feb 26, 2023 A differential is a set of gears that allows a vehicle’s driven wheels to revolve at […]

New European oils for 2023 0W-30 and 10W-60

New AMSOIL Synthetic European Motor Oil Viscosities A new 10W-60 and 0W-30 for several BMW, Volkswagen and other fancy European cars. _by Brad Nelson|June 13, 2023 Those who know, know. The sophisticated engineering, finely-tuned performance and artistic styling of European cars can turn a daily commute into a grin-inducing experience. The design of these vehicles […]

EZ marine lower gear lube service

Service Marine Lower Units to Prevent Water Damage Preventing rust and other water-related problems in marine lower units. Most other Marine Gear Oils fail to make the grade. We learn more on that from our own customers when they make the switch. by David Hilgendorf|April 24, 2023 Water and gear lube don’t mix. Unfortunately, you […]