The P.C. Program offers unmatched value
AMSOIL Dealers see most growth with Preferred Customer Online orders. Most loyal base of customers.
Jamie Prochnow | COMMERCIAL PROGRAM MANAGER
Here in the Northland, summer is nearing its end, but enthusiasts are taking advantage of the sunshine and warm temperatures while they can. The boats are still on the water, the UTVs are on the trails and the dirt bikes are at the track. And, when fall and winter inevitably arrive, hunters will take to the woods with their firearms and snowmobiles will hit the trails.
Every one of these pieces of equipment can use AMSOIL products in some form. And each one has an owner who provides you opportunities to offer education about the important role AMSOIL lubricants play in protecting equipment. For many of them, our Preferred Customer (P.C.) Program offers the best value.
In the last couple years, AMSOIL has revamped the P.C. Program to make it more enticing for new customers and an easier sell for AMSOIL Dealers. With these changes, and because of your efforts, we’re proud to say we have more P.C.s now than ever before. That growth is a powerful indicator of how important P.C.s are to both your Dealership and AMSOIL.
With all the changes to the P.C. Program and AMSOIL over the last year, I think it’s a great time for a refresher on the P.C. Program and how it can help you gain more buying customers. If you happen to be at the boat launch, on the trail or at the track, you’ll be armed with the right program information to appeal to anyone who shows interest in AMSOIL products.
Membership Fee and Pricing
AMSOIL P.C.s pay a nominal annual membership fee:
- $20/year in the U.S.
- $30/year in Canada
P.C.s save up to 25 percent off retail prices on AMSOIL products. Earlier this year, we adjusted P.C. pricing to 5 percent above Dealer pricing, which is a great savings for the best synthetic lubricants available. Plus, no other lubricant manufacturer offers a wholesale buying option. This move helped add value to the Dealer opportunity while alleviating concerns some retailers have with customers buying directly from AMSOIL at the same prices they pay. Most P.C.s recoup their membership fee with the savings on their first order.
Free shipping has been a game changer for AMSOIL P.C.s. Dealers have said for years that free shipping was necessary to attract new customers. Well, we listened, and you were right. By offering free shipping on orders of $100 or more in the U.S. and $130 or more in Canada, we have not only made a lot of customers happy, we’ve seen average order values climb. The bottom line is an increase in your bottom line.
Periodically we send P.C.s special promotions. This can be reduced flat-rate shipping for orders that don’t qualify for free shipping or free product with a minimum order value. We hope you’ve noticed the same things we have – P.C.s who use these promotions purchase more and purchase more often. Better yet, the vast majority using the promotions receive a product they have never purchased before, thus introducing them to more AMSOIL products, potentially boosting your sales.
Preferred Customers receive P.C. points with each order. P.C. points don’t expire (unless P.C.s let their membership expire) and can be redeemed on any order. The points are converted to dollars and taken off the total purchase price. This can include tax, product cost or membership renewal.
Free Gear & Referral Rewards
On top of everything else, we periodically send randomly selected P.C.s free gear, like AMSOIL sunglasses, a chamois or even a multi-tool. This is a cost we incur to give P.C.s that “Wow!” experience that keeps them coming back and drives retention. They also earn 500 bonus P.C. points for referring friends or family (who make a qualifying purchase) to the P.C. Program.
AMSOIL is known for its world-class products. We strive to create customer programs that match. We do our best to help you put your best foot forward and make the Dealer opportunity an exciting and profitable endeavor. The P.C. Program is a powerful tool in your toolbox, and we’ll continue to try and make it better. The Dealer Zone (my. amsoil.com) provides the fastest and easiest way to register P.C.s (Business Tools > Registrations).
Synthetic Warehouse note:
Now, if you want to be on the Dealer end of this please review what being a AMSOIL dealer is all about. If you want to dedicate some time to building a website or just having supply to simply signing up your local autoparts stores start here for the free training once you join our group. AMSOIL University is all online now. Call me at 605-274-2580