Reasons to Join us as an AMSOIL Dealer
Below is an older addition from our AMSOIL Dealer Magazine. I wanted to show one of the greatest aspects of the AMSOIL business which they outline below.
Since this article was written my own business has seen a boost because AMSOIL has invested more money into ads attracting more customers of all types. And because of the performance AMSOIL delivers which is 2nd to none, customers are more than excited to see similar results in all their equipment. The average walk-in customer of mine (Ches Cain’s AMSOIL warehouse in Sioux Falls, SD) definitely spends over $130 per year so the PC account below is a no-brainer. The average customer I think I see three times each year. Generally centered around their yearly (or twice per year) car/truck oil change, motorcycle season, and then frequent visits for their small engines or products for fuel treatments. Having the product locally enhances all of this but that’s definitely not the only way to grow an AMSOIL business.
From the Presidents
We polled a small set of Dealers recently and confirmed a suspicion we’ve held for a while: Many Dealers are unaware of the Preferred Customer Program or don’t know how it works. If you find yourself in this category, you should check out the P.C. page at amsoil.com or the May 2016 issue of AMSOIL Magazine for details. We implemented many improvements to the P.C. Program last May, and the results should excite all Dealers, no matter the size of your business.
All key metrics for the P.C. Program are up since May 2016. Total sales, average P.C. order size, median P.C. order size, the number of buying P.C.s and the number of orders. We had a record number of P.C. orders in the last year.
What does that mean for you? It means a record amount of commission credits were paid on P.C. sales last year. It means Dealers who have P.C.s in their groups are enjoying higher earnings from those P.C.s, and it means you have a better program to promote so you can register even more P.C.s.
The enhancements made to the program last year have been wellreceived, and clearly they’ve had the desired effect. A few Dealers have commented that P.C.s now receive promotions that Dealers do not. They feel as though we are treating P.C.s better than Dealers. In fact, we implemented these changes to help Dealers increase sales and commissions. There are a handful of things we do that might seem as though they benefit another group – and they do – but they do so in service to you.
Offering free shipping for retail accounts is another great example. We heard from a few Dealers who didn’t appreciate that we offered that benefit to retail accounts and not to Dealers. While it certainly does benefit accounts, it’s also a huge benefit for Dealers. Retail accounts are used to getting free shipping from all of their other vendors. When an AMSOIL Dealer shows up and explains that there are additional shipping charges, he rules himself out of consideration because he’s not meeting the account’s minimum expectations from a vendor. We worked very hard to make free shipping available for retail accounts to give Dealers the best chance at success. Now you can confidently walk into a potential account and offer superior products, competitive pricing and free shipping.
If you are serious about building an AMSOIL business, take advantage of these programs. If you invest in your business by consistently registering even just one new P.C. per month, you will appreciate the dividends it pays you down the road.
