AMSOIL Quickshots on Finding New Dealers
By Steve LePage:
Transcript from video:
Hi, everyone.
AMSOIL Dealer Training Manager Steve LePage here with another edition of Quickshots.
Back in 1973, AMSOIL founder Al Amatuzio developed
and implemented an independent Dealer business opportunity as a means of marketing
and selling AMSOIL synthetic oil. A very important and intended message was that Dealers would have a means to make money early on the life of their business by selling products and a means for long-term income by sponsoring other Dealers and developing a personal group.
To put it more simply, and as Al liked to say, Sell for today and sponsor for tomorrow.
Many of the most successful AMSOIL Dealers have done just that, but many of these same successful Dealers will tell you it can be a challenge to recruit people who can be successful Dealers.
Recruiting potential Dealers is a process much like any other phase of building a business. With that in mind, where should you look for the best Dealer prospects?
Most new Dealers make their first AMSOIL connections with their friends, family, neighbors and other acquaintances. Some of these people may be interested in the products, but most will probably not be interested in the business opportunity, and that’s okay. They can be Preferred Customers, catalog customers or even accounts. Retired or soon-to-be retired people are strong Dealer prospects.
Most have an established work ethic.
Most have more free time to devote to the business.
Most have more free time to devote to the business.
This group of people generally have a realistic idea of what it takes to succeed, and they certainly know the value of their retirement income. For the overall health of the Dealer network, it’s important to recruit some younger blood as well.
Getting to the millennials early is key. There’s probably no better place to do that than at colleges, technical universities or trade schools. Most campuses have young entrepreneurial clubs, network and marketing classes or other groups looking for opportunity.
Most tech and trade schools have auto shop classes where instructors are always looking for speakers and presenters.
Getting this younger demographic using our product and learning about the independent business opportunity can be a valuable asset.
Getting this younger demographic using our product and learning about the independent business opportunity can be a valuable asset.
Other great recruiting areas are law enforcement, firefighters and people in the military. Cops and firefighters are highly respected, usually have lots of contacts and oftentimes work four days on and four days off, giving them more free time to devote to the business.
Don’t discount people in the military who are often looking for something new to supplement their income. Often, married couples make strong AMSOIL Dealers. Husband-and-wife teams are like getting two hard-working, knowledgeable Dealers for the price of one. Some of our most successful dealerships are husband-and-wife teams. And don’t forget about those people who already value AMSOIL products.
A list of satisfied customers is a great place to start. Sometimes Preferred Customers can be your best potential Dealers. So there are just a few areas where you might find someone with the right characteristics to be an AMSOIL Dealer.
And, when you do find that someone, be a mentor, a coach and a resource. Keep the lines of communication open. After all, the more your Dealer grows, the more you grow.
That’s Quickshots for now. We’ll see you again next time.
