Dealer Aiming for the Top


It’s said that successful AMSOIL Dealers are fiercely independent. The same is said of South Africans. Dealers Rudy and Sara now of Cooper, Texas easily fit that description. They launched their Dealership about 18 months ago and are already Premier Direct Jobbers.

“My husband and I have been self employed for most of our lives,” Sara said. “Even as children we would always find ways to work and make money for ourselves.”

About 11 years ago, the couple moved their equestrian and polo business to Texas. But, life has a way of changing things and a little more than two years ago Sara was diagnosed with two auto immune diseases.

“I found that the Texas heat, along with dealing with horses, racing them and switching around trailers, was just too exhausting for me, and I came to the realization I would have to change my occupation to one that would allow me to work around my illness.”

She started looking for something that required less physical labor. “Even though we had used AMSOIL products, I never knew of the Dealer opportunity,” Neuinhouse said.

A conversation with a neighbor who was an AMSOIL Dealer at the time convinced her to consider becoming a Dealer.

“I knew how great the product was as we used many different product lines already,” Neuinhouse said. “Roughly a month later I signed as a Dealer. I was nervous being a woman and not knowing much about oil, but I started trying to study everything and did the T1 certification, along with T2, T3 and T4.”

She took the certification courses over a two-week period. Although it was a significant amount of information to take in, Neuinhouse determined she knew enough to get started. “I just decided, ‘What the heck, I’m jumping in head first and let’s see what happens.’”

Jumping Into the Business, Using Company Resources

She made a plan. Counting on her knowledge of a few AMSOIL products, she started booking small local shows and pushing the products she knew. “When customers asked me about other products I would show them product data info or call tech support for help,” Neuinhouse said. “Every day I learned more and got more confident until I really realized I could do this and do it well.

“I then booked everything I could to grow my business. I did more shows, went after retail and commercial accounts and called catalog customers to sign them as Preferred Customers. My business took off and I made Direct Jobber in eight months. I would say thanks for my group ‘HIGH RPM Synthetics LTD’ – for encouraging me and putting up with my craziness.”

Friendly Competition Drives Success

Along the way, Neuinhouse met Direct Jobber Jim Rockford, a self-described tornado of ambition to succeed in his AMSOIL business. (See Past AMSOIL Magazine.)

“I especially would say thanks to my dear friend Jim Rockford for his encouragement and leadership,” Neuinhouse said. “He and I are two peas in a pod; we get along very well.”

She said they encourage each other and their group to believe they can do anything they set their minds to.

Rockford has been in the AMSOIL business longer than Neuinhouse. But their near daily interactions and challenges to one another to grow their businesses have spurred Neuinhouse to gain the same Premier Direct Jobber level as Rockford. (Jim gained that level within 18 months of starting his business.)

“He (Rockford) is a mentor and friend to me and we have this friendly competition going on constantly,” Neuinhouse said. “We talk almost daily sharing our experiences, and we always say ‘GAME ON,’ which motivates us to keep signing customers, setting goals and doing what we need to accomplish them.

“Mr. Rockford is my biggest motivation. He has big shoes to chase, and I am on his heels in half the time that he has been in the business. We have many plans to grow together to the top and bring in the six-figure salaries that come with being at the top. I actually had rubber wristbands made that say WWRD (What Would Rockford Do). I have worn it since the day I got it. It is a constant reminder he is out there signing customers and it keeps me motivated to do the same. I love the freedom of being my own boss. I believe in the product, and I know I can continue to grow.”

Building a thriving business doesn’t happen by accident. Neuinhouse is deliberate in her efforts – working smarter, not harder.

She recognizes the benefit of diversifying her account types and makes plans for them.

“I go after anyone I come across – Dealers, Preferred Customers, catalog customers, retail and commercial accounts,” Neuinhouse said. “I have specific plans depending on which type of account I am going after. For instance, if I’m at a show or event I’m prepared for all of them by having literature, catalogs, testimonials and my knowledge. I don’t just sit at a booth and wait for someone to come to me; I go out and talk to everyone who gives me a chance and ask the questions to see what type of account would suit them best.”

Getting, Keeping Different Accounts

Landing an account and keeping one is not the same. Neuinhouse tailors her approach to each type of account.

When it comes to landing an account, Neuinhouse is persistent, yet not overbearing.

“As for visits, I don’t have an average time frame,” she said. “Sometimes it is an instant sign-up, where others I visit every few months and they have not yet signed. They have not told me ‘no,’ so I still continue to pop in and just say ‘hi’ and remind them how AMSOIL will benefit them by bringing new customers to their location.”

Keeping Accounts With Tailored Customer Service

Neuinhouse said she has local accounts, as well as accounts across the country. She connects with her far-flung accounts a few times a year.

“Most of my local accounts see me quite frequently,” she said. Some accounts see her a couple times a week. She believes it’s important for Dealers to check in with their accounts according to what works for the customer. “Some don’t want [visits] very often, as they are really busy,” she said. “I do have some that love to brag to me weekly on what they have sold.”

“I love the freedom of being my own boss. I believe in the product, and I know I can continue to grow.” Sara Neuinhouse, Premier Direct Jobber

Reaching Potential Accounts, Customers

Neuinhouse is involved on social media. “I have a lot of plans with finding groups both online and in person to connect with in the future,” she said. “I help a lot with non-profit groups, including God’s Garage in Conroe, Texas,” Neuinhouse said. The group provides help with car repairs to spouses of deployed military personnel, and sometimes donates vehicles to them. “(Pastor Chris) is a blessing to many, and I’m proud to be a part of his group,” Neuinhouse said.

Looking to the Future

The equestrian and horse sales business the Neuinhouse founded is being phased out. She’s now taking up steel guitar on her free time.

“My next goal is to do AMSOIL full time,” Neuinhouse said. “I just made Jim Rockford’s ‘sandbox’ as he calls it (Premier DJ).”

She plans to continue growing her business – partly with the goal of staying close to Rockford’s level, and possibly adding a little heat for him. “I do plan to go fulltime AMSOIL in the next year,” she said. “I also set goals to move one level per year at minimum. I have a lot of things planned once I’m working AMSOIL full time – to grow fast and I’m reaching for the stars. My plan for the next couple years is 5-Star Regency Platinum level or higher.”

Her advice to fellow Dealers? “Get T1 certified, never give up and set goals – write them down and look at them often – and do the tasks needed to accomplish the goals.”

It’s not all work for the Neuinhouse. “I do enjoy taking a day or two to spend with my family and friends,” Neuinhouse said. “Sometimes my husband and I will just get the UTVs and ride the trails near our home, or go fishing, just to clear our minds and enjoy the nature. The majority of our days off revolve around my two year-old grandson who we support, along with my children and my mom. My grandson, Keith, is my world. I plan to have him well-trained by the age of 18 so he can sign up as a Dealer and rock the business as his grandma does.”

Oil Analysis Kits Available from Oil Analyzers Inc. Ed Newman|May 10, 2022 2:38 PM   In order to provide a cost-effective oil analysis option when a full fluid analysis is not required, Oil Analyzers Inc. has launched a new Oil Analyzers Value Kit that focuses on the most critical used-oil analysis tests. It provides less […]

Racer Secrets: Tips and Tricks to Help on Race Day Lindsay Premo|Oct 16, 2020 8:00 AM Happy October, race fans! There are a lot of things we know are necessary in racing. A helmet, driver’s suit, gloves, appropriate footwear and (obviously) something to race on/in are all essential to striving toward that checkered flag. But, […]

First Time Heading to Sturgis? We’ve Got Some Tips. Jamie Jarvi|Aug 03, 2016 9:26 AM The Sturgis Motorcycle Rally is a true bucket-list destination for any motorcycle enthusiast. Each year thousands upon thousands of riders descend on Sturgis, S.D., and turn this small, sleepy town into a motorcycle mecca. Some travel the road to Sturgis […]

AMSOIL synthetic motor oil helps you breathe easier Oxygen is great in your lungs, but it’s not so great in your motor oil. Matt Erickson | VP, PRODUCT DEVELOPMENT Oxygen comprises about 20% of our atmosphere. It’s the third most common element in the universe. Without it we’d all be doomed. Yet, oxygen can cause […]

How to Maximize Marine Engine Performance and Reliability John Baker|May 02, 2022 10:36 AM   Fishing opener is right around the corner for us Northlanders. It’s essentially a regional holiday, rivaled only by the opener of gun deer season in the fall. Although some boaters and anglers don’t realize it, using a dedicated marine motor […]

Zeroturn Spindle

Best Practices for Your Zero-Turn Mower First, we’ll start with a question. How did we survive before Zero-Turn mowers? What did they do in the 50’s? Did they not cut the grass? Chris Sharon|Sep 07, 2022 8:00 AM Here at AMSOIL, we’re always investigating ways we can help you get the most out of your […]