26Sep 2017
turbodiesel enthusiasts

TURBODIESEL ENTHUSIAST PROFILE Increase sales to turbodiesel enthusiasts with the superior protection and performance benefits of AMSOIL synthetic diesel oils. This is a post from AMSOIL’s Magazine aimed toward our dealers. I post these with our normal blog as a big chunk of our business is through our dealers and AMSOIL is an opportunity for […]

23Sep 2017
Upgraded Signature Series

The Pinnacle of Performance The new Signature Series Synthetic Motor Oil formulation builds upon its rock-solid foundation to offer enthusiasts a new level of engine protection. Major upgrades to all the lined on the way now! Signature Series Synthetic Motor Oil (ASM, ALM, AZO, ASL, ATM, AZF, AMR) Improving Signature Series was a challenge, but […]

23Sep 2017
Amsoil used in firms outboard motors.

World’s Most Powerful Outboard Motors Rely on AMSOIL Seven Marine, maker of the world’s most powerful outboard motors, has a saying: We move the people who move the world. The Germantown, Wis. company designs, builds and sells outboard motors that produce up to an astonishing 627 hp and power some of the fastest and most […]

22Sep 2017

This Weekend: Catch AMSOIL at Back to the 50’s Jamie Jarvi|Jun 23, 2017 2:14 PM   We’ve got a sneak peek at some of the cars descending on the Minnesota Fairgrounds for the 44th Annual Back to the 50’s Car Show in St. Paul, Minn. AMSOIL is the Official Oil of this long-standing event, which was […]

21Sep 2017
Amsoil Dealer Success Story Canada

DEALER FINDS LONG-TERM BUSINESS ‘FIT’ IN AMSOIL Direct Jobber Erin Hart of Surrey, British Columbia, Canada has been in the AMSOIL business for 10 years. “The timing was perfect when I found AMSOIL,” Hart said. “I had just recently become a new dad and was at home with our three-month-old son. I had just started […]

19Sep 2017
severe service engine category

How do we define “severe service”? When pushing our lubricants to their limits, we sometimes find the limits of the test equipment first. Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D One of my responsibilities here at AMSOIL is to help develop tests in our mechanical lab designed to push lubricants to […]

19Sep 2017

The Superior Protection of AMSOIL Synthetic Firearm Lubricant Now Available as an Aerosol Now available in both a dripper bottle and an aerosol can, AMSOIL 100% Synthetic Firearm Lubricant and Protectant effectively lubricates and protects guns, helping extend life and prevent blockage, jams and wear. Outstanding protection and performance in both hot and cold climates […]

19Sep 2017

Keep it cool.

September 19, 2017 V-Twin
tough guy on Indian Motorcycle

Keep it cool. The riding season is far from over for many and while what I call the touring season is just beginning here’s a reminder to a new viscosity to our premium V-Twin motorcycle oil line up. (Earlier bulletin to AMSOIL Dealers. Why not join us??) Regardless of which brand of bike your customers […]

19Sep 2017

Develop solutions, not products Remaining innovative requires solving our customers’ biggest performance challenges. Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT Many of you know by now that Dan Peterson, my predecessor, has moved on to another role in the company. His promotion opened up this opportunity for me, and I’m thrilled to join a company […]

19Sep 2017
all in one diesel fuel additive

New Diesel Fuel Additives Provide Improved Performance Available July 20, the new diesel fuel additive line boasts several improvements and a new Diesel All-In-One product, helping customers preserve the power and efficiency of their vehicles. AMSOIL Diesel All-In-One (ADB) Diesel All-In-One combines the premium detergency, lubricity, cold-flow and cetane benefits of Diesel Injector Clean, Diesel […]

17Sep 2017
synthetics made from what?

What is Synthetic Motor Oil? Ed Newman|Aug 18, 2017 8:19 AM As most of my friends know, and you now as well, I listen to audio books during my daily commute. My current book, about history’s first billionaire, is titled “Titan: The Life of John D. Rockefeller, Sr.” It’s a massive book about a massively […]