The mighty SEMA show is just around the corner, and our AMSOIL trade show team is busy preparing for another successful presentation to the key players in the automotive industry. SEMA is where companies learn of the latest news, products and technology developments that shape the automotive aftermarket.

One key place to spread awareness is within the SEMA New Products Showcase. Companies display their new products launched within the previous year, with awards given to the most innovative in various categories. Last year AMSOIL Synthetic Dirt Bike Transmission Fluid captured one of the Global Media Awards among thousands of entries.

This year, AMSOIL is gearing up for SEMA and the New Product Showcase with 13 new products launched since last year’s show. Check out the list below, and stay tuned for updates next week live from the SEMA show floor. 

AMSOIL Signature Series Synthetic Motor Oil

Reformulated in 2017 to exceed new and upcoming engine oil specifications. Specifically designed to meet the demands of new engine technology, including turbochargers and gasoline direct injection.

AMSOIL XL Synthetic Motor Oil

Features a boosted reformulation to deliver more cleaning power and longer engine life. Provides better wear control, high- and low-temperature protection and maximum fuel economy. (New formulation available Oct. 30.)

AMSOIL OE Synthetic Motor Oil

Specifically formulated for the longer drain intervals recommended by original equipment manufacturers today. (New formulation available in November.)

AMSOIL Signature Series Max-Duty Synthetic Diesel Oil

Represents the top tier of AMSOIL protection and performance for diesel engines. Extended drain intervals up to 2X OEM recommendations in turbodiesel pickups, or 3X in heavy-duty on-/off-road applications.

AMSOIL Heavy-Duty Synthetic Diesel Oil

Provides outstanding protection and performance while delivering 4X more engine protection than required by the Detroit Diesel DD13 Scuffing Test for specification DFS 93K222.

AMSOIL Diesel All-in-One Fuel Additive

Safe for use in all diesel fuels, including bio-diesel. Delivers maximum horsepower while increasing cetane up to 4 points, and improves cold-filter-plugging point (CFPP) by up to 40°.

AMSOIL 15W-60 Synthetic V-Twin Motorcycle Oil

Developed for use in Victory® motorcycles and the popular Indian Scout®, this product presents a premium alternative to higher-priced manufacturer-branded oils.

AMSOIL 20W-50 Zero-Turn Synthetic Hydrostatic Transmission Fluid

High-zinc formulation fights wear and preserves mower speed and responsiveness, while lasting up to 2X OEM recommendations.

AMSOIL Bypass System for Ford Powerstroke 6.7L

The AMSOIL Single-Remote Ea® Bypass Filtration System available for Ford® Powerstroke® 6.7L applications delivers efficient small-particle and soot removal, extended drain intervals and improved oil cooling.

AMSOIL Bypass System for Cummins 5.9L/6.7L

The AMSOIL Single-Remote Ea® Bypass Filtration System for Cummins® 5.9L/6.7L applications delivers efficient small-particle and soot removal, extended drain intervals and improved oil cooling.

AMSOIL Brake & Parts Cleaner

Professional-strength, chlorinated formulation quickly removes oil, grease, brake fluid and other contaminants from brake parts and other automotive components.

AMSOIL DOMINATOR DOT 4 Synthetic Racing Brake Fluid

Provides racers with a brake fluid that delivers superior high-temperature performance while preventing brake fade and vapor lock.

AMSOIL DOT 3 & 4 Synthetic Brake Fluid

High-performance brake fluid specially designed as a multi-use product for passenger-car, light-truck and powersports applications. Helps extend the life of essential components.