Develop solutions, not products

Remaining innovative requires solving our customers’ biggest performance challenges.

Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENTMichael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT

Many of you know by now that Dan Peterson, my predecessor, has moved on to another role in the company. His promotion opened up this opportunity for me, and I’m thrilled to join a company known for unrivaled quality and performance.

My first exposure to AMSOIL came many years ago when I was snowmobiling. While I didn’t know the details behind the product, I did know that snowmobilers who used AMSOIL synthetic two-stroke oil were passionate about the brand and product performance. They also took better care of their sleds and were often faster than others. While that was many years ago, it did stick with me as I grew from snowmobiles to boats and cars.

Fast forward to late 2016 when I first learned that AMSOIL was seeking a Vice President of Technical Development. The position promised a chance to innovate and develop industry-leading products, areas where I find particular enjoyment. I’m especially excited about joining a company with a strong premium brand and rich history of excellence. I am also somewhat of a gearhead outside of work, enjoying all things mechanical and motorized. I see this opportunity as a great match for my background, experience and interests.

Another aspect I’m looking forward to is meeting you, our Dealers. From day one, it’s been impressed on me how important you are to our success, and I’ve already heard stories about the passion and enthusiasm you have for the company and products.

To kick off what I hope to be a long, mutually beneficial relationship, let me tell you a bit about myself.

I’ve spent most of my life around eastern Wisconsin, first graduating from Lawrence University, in Appleton, with a B.A. in Chemistry/ Biology and later at graduate school, where I received an M.S. degree from the Institute of Paper Chemistry. While in graduate school, I focused on chemical engineering. I also have an M.B.A. from the University of Wisconsin.

I spent more than 20 years at Kimberly Clark, where I led product development and innovation teams for many of their billion-dollar brands, including HUGGIES® and KLEENEX®. I also worked at Miller Electric, where I was responsible for new products and innovation for their Industrial Products area. In that role I was responsible for identifying new solutions for the company’s largest customers in the ship-building, structural steel, power-generation and construction areas. My recent positions included leading the corporate innovation efforts for The Newark Group, a company located on the east coast, but with converting and manufacturing plants in northern Illinois and Wisconsin.

On a personal note, my wife and I have two grown sons. During time away from work, we enjoy downhill skiing, cross-country skiing and snowmobiling during the winter months. In summer, we love to fire up the boat and get out on the water. I also enjoy triathlons, having competed in the Hawaiian Ironman in Kona.

I hope you can see just how involved I’ve been in my career with innovation. I believe innovation and new products are absolutely critical to a company’s growth. While many companies focus on products, I find that in this new world of “online everything” and reduced time for people to do the things they really want, delivering solutions that exceed the needs of customers is essential.

Which brings us back to AMSOIL. The fact that AMSOIL enjoys status as a premium-performance brand resonates with me. AMSOIL has a strong pipeline of products that offer solutions, and I am looking forward to assisting in the launch of even more products to come.

While improving the products we already have is important, it is equally important to identify new solutions and new markets. I enjoy talking to customers to identify gaps in current products and also underserved markets. I find it especially gratifying to develop products that solve problems and then see those products in the hands of people, making their lives better.

Toward that objective, I look forward to meeting you and working together to develop products that meet our customers’ needs and continue to pace the industry. I also look forward to keeping you up to speed with what we’re doing right here in this column.

Join us as a dealer, take the FREE AMSOIL University classes once you have registered and add a 2nd income!

16Jul 2018
land speed record

AMSOIL Helps Team FTF Cycles Achieve 8 Land-Speed Records Jamie Jarvi|Aug 14, 2017 2:02 PM The competitive realm of racing spans the landscape, encompassing virtually every form of transportation. The need for speed has found its way into everything from lawnmowers to heavily modified cars and motorcycles, leading enthusiasts on an endless pursuit to generate […]

12Jun 2018

Dealer Aiming for the Top It’s said that successful AMSOIL Dealers are fiercely independent. The same is said of Texans. Dealers Joann and Robert Smythe of Rosharon, Texas easily fit that description. They launched their Dealership about 18 months ago and are already Premier Direct Jobbers. “My husband and I have been selfemployed for most […]

12Jun 2018
Shitty transmission fluid verses fresh

Transmission Pan Drop vs. Flush: Which is Better? John Baker|May 08, 2018 10:56 AM It depends on what you want to accomplish. But, first of all, check your owner’s manual to see if your vehicle manufacturer recommends one instead of the other. If you want to ensure removal of nearly all the old transmission fluid, […]

12Jun 2018
Boyd Coddington of “American Hot Rod” attempts to bring this rust heap back to life.

Entombed 50 Years, Miss Belvedere Still Turns Heads Ed Newman|Apr 30, 2018 8:32 AM Miss Belvedere finally finds a home After 10 years of de-rusting and restoration, Miss Belvedere finally found a suitor in the form of Historic Auto Attractions, in Roscoe, Ill. The Smithsonian rejected her. And, while other auto museums offered to display […]

12Jun 2018
Break in engine period

Do Older Vehicles Need High Zinc Motor Oil? John Baker|Aug 25, 2017 8:37 AM Thanks to Hugh Ashburn for asking this question on our Facebook page.  In case you can’t click on the facebook link here is the entire question: We are Amsoil Dealers in Lewisville TX. My interest is in Older engines, and rebuilt older […]

04Jun 2018

Does NAPA Sell AMSOIL? (Where to buy AMSOIL) Daisy Quaker|Jan 12, 2018 10:11 AM Looking to buy AMSOIL products at your local NAPA store? The good news is, you can find AMSOIL products proudly stocked on the shelves of some stores. However, our products aren’t available in all retail stores. Here are some reasons why, and […]