From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

05Feb 2019

Today’s Gas Engines can Produce as much Soot as Yesterday’s Diesels. Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D I bet most of you reading this have some level of emotional attachment to traditional vehicles. The muscle-car era of the 1960s and 1970s kindled a lifelong passion for cars for millions of […]

05Feb 2019

Why Motor Oil Deteriorates Like just about everything else, motor oil has a lifespan. Even the best oils eventually require you to change them. Historically, many motorists like the convenience of changing oil with the seasons, visiting the quick lube or pulling the ramps out of their garage each spring and fall. Motor oil can […]

04Feb 2019

Why You Should Invest in a Fishing Guide Dan Peterson|Jan 24, 2019 10:48 AM Beginners and experienced fishermen both benefit from hiring a fishing guide, but for different reasons. Beginners are interested in learning the basics of how to catch fish. Without a guide, they would most likely not be successful. Experienced fishermen benefit from […]

31Jan 2019

From the Presidents (Archive) This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you. Take Lavon Miller, […]

31Jan 2019
easy squeeze pack

The New SEVERE GEAR Easy-Pack Makes Changing Gear Oil Easy Andy Arendt|Aug 01, 2018 10:28 AM Changing gear oil in differentials and manual transmissions is critical for smooth operation and reduced maintenance. But professional mechanics and DIY enthusiasts agree: changing gear oil is a hassle. – YOu gotta see this new Squeeze Pack That ’70s squeeze bottle […]