From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

05Jul 2019

AMSOIL Dirt Bike Crown Winner -Chase Sexton Wins Again Lindsay Premo|May 08, 2019 8:52 AM As I plopped down on the sofa with my second cup of coffee Sunday morning, I tuned the DVR to watch the Supercross finals from Vegas (#centraltimezoneprobs). I knew two things from watching heats and LCQs the night before: 1. […]

03Jul 2019
cetane boost mixed with lubricant

Injector’s Require It – Diesel Fuel Additive Only overlooked by those who don’t understand the critical fuel issues. Stock up and enjoy your diesel to the N’th degree!! New Diesel Injector Clean + Cetane Boost Available Now, Diesel Injector Clean + Cetane Boost (ADS) combines the superior detergency and improved lubricity of AMSOIL Diesel Injector […]

02Jul 2019

Weed Eater Won’t Start? Try This John Baker|Jun 19, 2019 9:28 AM No matter what you call it – weed eater, weed whacker, string trimmer – chances are at some point it won’t start. Few things are more annoying than destroying your shoulder trying to start the weed eater when there’s work to do. Fortunately, […]

01Jul 2019

How to Get Your Car Noticed at a Car Show (and Maybe Even Win an Award) Jamie Gibson|May 16, 2019 12:01 PM In November 1900, the Automobile Club of America sponsored the first “modern car show”, which took place in New York City. Referenced today as “The Grandmother of All Auto Shows”, it featured… 66 […]

01Jul 2019

MAXIMIZING THE SHELF LIFE OF AMSOIL PRODUCTS AMSOIL synthetic lubricants are designed to retain their original performance after a reasonable period of time in your storeroom. Proper storage ensures the freshest, most effective products possible. From fresh fruit to batteries, most consumable products have a shelf life. Synthetic lubricants are no different. AMSOIL engineers products […]

01Jul 2019

Team Hybrid Sets the Import Standard Jamie Gibson|May 01, 2019 1:39 PM It’s no small feat to organize a group of tuner enthusiasts and turn it into a well-respected car club. Never mind one that is capable of steady accolades, awards and reverence in a highly-competitive scene. That’s exactly what James Lin, Team Hybrid Founder […]