From the Presidents (Archive)

This issue of AMSOIL Magazine is one of our favorites so far this year. It has a little bit of everything – testimonials, technical information, new products – and it’s all good news. Sometimes you have to stop to appreciate all of the good things happening around you.

Take Lavon Miller, for example. What a great story. He started by solving his own problems, gained attention and earned a following because of his skills and now stands atop the diesel world. What a great example of the American Dream. He’s dominated the top diesel competitions, he genuinely loves AMSOIL products and he’s not afraid to tell people why they’re great.

The Tech Talk column offers another example. In it you’re introduced to our new V.P., Technical Develpment Michael Meuli. Michael has been with us for a few months now and we’re already grateful for his contribution. He has a solid background in product development, thrives on innovation and he used and appreciated AMSOIL products before coming onboard.

Then there’s the interview with the V.P. of Seven Marine. The world’s most powerful outboards rely on AMSOIL products – how cool is that? Seven’s most powerful engine produces 627 hp. These are highend engines on large watercraft that frequently travel far from shore. A premium engine that breaks down not only ruins the manufacturer’s reputation, it potentially leaves the vessel’s occupants stranded at sea. Seven Marine is all too aware of those issues and has carefully chosen AMSOIL products to prevent them.

We also have new diesel fuel additives on the way. The most exciting part of this launch is the new Diesel All-In-One product. You and your customers have been asking for a product like this for years. In the past, maintaining highly concentrated, highly potent chemistries in an all-in-one formula would have been too expensive. We would have had to either charge so much no one would buy it, or dilute the product to the point where it would not perform to our standards. We’ve been experimenting with new technology for a while now, and we finally have a solution that delivers outstanding results at a competitive price.

Then there’s the information on turbos and direct injection. These technologies will be a big part of the automotive industry moving forward, and they pose big challenges for motor oil. The good news is, we have excellent products for TGDI applications.

Lastly, you’re going to read about Dealer Jim Knudsen. He’s done a great job with his business, and we’re thankful not only for his individual efforts, but that he’s willing to share his stories with all of you. Speaking of being thankful, check out page 2.

12Apr 2019
old transmission fluid lifetime fill

Seriously? Filled-for-Life Transmission? John Baker|Jan 04, 2019 9:10 AM Casual motorists generally take no interest in crawling under their vehicles on a Saturday afternoon. And, when was the last time you heard someone express excitement over dropping their car off at the dealership for maintenance? The automakers know this, which explains the proliferation of sealed, […]

04Apr 2019

AMSOIL Products For The Whole Hunting Outfit Hunting season is fast approaching. Your weapons help you harvest your prey, but your truck, UTV/ATV, trailer and other equipment help you find it. As you’re scouting your hunting area or clearing firing lanes, take some time to prep your vehicles and equipment, too. That way you can […]

04Apr 2019

500,000 Miles using AMSOIL Works! Fraser is a satisfied long-term PC who uses AMSOIL lubricants in all of his vehicles and equipment. Preferred Customer Brock Fraser of Las Vegas counts on his 1998 Toyota Tacoma to keep his business on the road. “This is a pickup I use primarily for work,” Fraser said. “I own […]

04Apr 2019
Royal Purple compared

Simply Add more Engine Life with Signature Series In general, the higher an oil’s TBN, the better its ability to neutralize contaminants such as combustion by-products and acidic materials. Higher TBN oils neutralize a greater amount of acidic material, which results in longer oil life and cleaner engines. TBN levels decrease as the oil remains […]

04Apr 2019

AMSOIL ADVERTISING 2019 Unlike most multi-level marketing companies, AMSOIL provides strong advertising support to help you generate new customers. Here are some of the things you can expect in 2019. AMSOIL largely relies on Dealers like you to spread the word about the benefits of AMSOIL products on a personal level. You help market the […]

04Apr 2019

The Mint 400 is Not to Miss Lindsay Premo|Mar 05, 2019 2:53 PM “In some circles, the Mint 400 is a far, far better thing than the Super Bowl, the Kentucky Derby and the Lower Oakland Roller Derby Finals all rolled into one. This race attracts a special breed…”  – Hunter S. Thompson In 1971, […]