A win-win for you and your customers
New dispensing equipment program helps increase sales to retail and commercial accounts.
Jamie Prochnow | COMMERCIAL PROGRAM MANAGER
We all know that AMSOIL makes great products. Having great products, however, doesn’t guarantee sales. Your retail and commercial accounts have several synthetic lubricant companies from which to choose, and plenty of factors – not just product performance – influence their decision, including price, convenience and distribution. That’s why we introduced the AMSOIL Dispensing Equipment Program, a coop program designed to help Dealers compete in these markets.
We’ve paired with Graco® International to provide industry-leading lubricant dispensing equipment to help gain entry as a retail installer’s house lubricant or become the bulk supplier for large-volume commercial accounts. Most – if not all – of these accounts expect suppliers to provide equipment for dispensing oil into their or their customers’ vehicles. It is common in these situations for the oil supplier to sign a multi-year lubricant purchase agreement with the account in exchange for using the dispensing equipment during the contract period.
Previously, if a Dealer wanted to compete with other lubricant suppliers, he had to purchase dispensing equipment himself. Now, you can provide retail and commercial accounts a high-quality lubricant pump, volume meter and mobile cart for dispensing lubricants while receiving up to 50 percent co-op support to help offset the costs. In addition, Dealers get the benefit of a volume contract to secure long-term business.
The most obvious program benefit for your customers addresses the elephant in the room: price. Because the program is designed to be used with bulk package sizes of 30-gallon drums up to 275-gallon totes, your account saves money on a perquart basis – and you don’t have to convince them to carry and stock cases of quarts, which can occupy a good deal of shop space.
For example, a 55-gallon drum, which is the most popular package size for this program, allows customers to save almost $1 per quart on many AMSOIL synthetic lubricants. Even if the account uses OE Synthetic Motor Oil, they save $0.55 per quart by switching to 55-gallon drums through the Dispensing Equipment Program.
Less wasted oil
Reducing waste is another benefit of this program. In a work environment where time is money, there isn’t time to wait for every drop of oil to completely empty from multiple quart bottles. The residual oil left behind is wasted, costing money. I’ve received reports from the field that less than a quart of oil is left at the bottom of a 55-gallon drum once it’s emptied. This reduction in waste, combined with the accuracy of the volume meter, helps your retail and commercial accounts know exactly how much oil is going into their vehicles or those of their customers.
Less wasted space and packaging
Bulk packaging also frees valuable shop space and eliminates plastic and cardboard. It’s common to walk into an AMSOIL retail account and see cases of oil lining an entire wall. The mobile cart allows workers to easily roll a drum to a vehicle, perform service, then return the drum to its storage area, eliminating storage headaches and drastically reducing the amount of cardboard and plastic they need to recycle.
Finally, the program reduces the time accounts spend receiving and opening product, draining bottles and emptying trash. Not only that, but ordering is simplified. One account went from ordering twice a week to twice per month, helping them direct less time toward managing inventory and more toward serving their customers. Before purchasing bulk quantities through the Dispensing Equipment Program, this account frequently ran out of product, meaning a customer’s vehicle that could have been serviced with AMSOIL products was serviced with a competitor’s product. When AMSOIL products were replenished, their customers sometimes rushed in for an oil change. The program has been a win-win for everyone.
There are some requirements to qualify for the program. For example, you need to be a qualified T-1 Certified Dealer and your accounts must sign a two-year volume purchase agreement. For details, click the Dispensing Equipment Program icon on the Dealer Zone homepage.
With the AMSOIL Dispensing Equipment Program, we’re helping you access potential accounts that understand the benefits of AMSOIL synthetic lubricants, but struggle with price and logistics. Dealers now have another arrow in their quiver to take down this market.