Tag Archives: Performance

Demand makes it easy to Sell AMSOIL Synthetic Snowmobile Oil Join us as a dealer and take advantage of our dominance in the sledding and other markets. Believe it or not, winter is right around the corner. When talking to snowmobilers this season, make sure to uncover their needs and recommend the correct AMSOIL snowmobile […]

Always Pushing the Performance When AMSOIL synthetic motor oil passed the American Petroleum Institute (API) qualification tests in 1972, it signaled a new era in lubrication performance. Nothing else could touch it. As the only API qualified synthetic on the market, it out-lubricated, out-cooled, out-cleaned, out-lasted – it outperformed in every category. Our company founder, […]

How to Protect a Motorcycle Wet Clutch (and How it Works)  John Baker|Jul 19, 2017 10:14 AM A 10-mile trudge down gravel roads more trafficked by mosquitoes than people. That’s the situation I faced after dumping my Honda 350 motorcycle on a patch of loose gravel. Back then (the mid 1990s), cell phones were a […]

World’s Most Powerful Outboard Motors Rely on AMSOIL Seven Marine, maker of the world’s most powerful outboard motors, has a saying: We move the people who move the world. The Germantown, Wis. company designs, builds and sells outboard motors that produce up to an astonishing 627 hp and power some of the fastest and most […]

How Does Synthetic Motor Oil Increase Fuel Economy? John Baker|May 16, 2016 2:04 PM Although gas is hovering around only $2.00 per gallon these days, increasing fuel economy is still a top priority for most automakers, due in large part to more strict corporate average fuel economy (CAFE) requirements on the horizon. One strategy automakers […]

AMSOIL BUSINESS IS ‘PERFECT’ FIT                                                                                  Direct Jobber Vic Sorlie of Colleyville, Texas enjoyed his career as an airline pilot. He’s enjoying his career as an AMSOIL Dealer, too. It’s his second favorite part-time job, he said. “In 1998 I was a pilot for American Airlines and was near 49 years old,” Sorlie said. “At […]

More Than You Ever Wanted to Know About Motor Oil Additives Ed Newman|Jan 18, 2017 8:28 AM   It’s been a long, long time since motor oil was “just oil.” In the 1930s, someone decided to begin putting wax modifiers in the oil to address the problem of wax residue after the refining process. Thus […]

OCTANE EXPLAINED: DOES PREMIUM, HIGH-OCTANE GAS BOOST PERFORMANCE? A recent AAA report found that American motorists wasted $2.1 billion in the last year buying premium gasoline for engines designed to run on regular gas The reasons why are likely due to the following misconceptions about premium gas: Contains higher energy content (increasing power and fuel […]

What Causes Motor Oil Consumption? Ed Newman|Oct 14, 2016 9:37 AM Everyone who owns a vehicle knows you need to regularly check the oil level. (Note: If you do not know this, you’d better go check your oil.) A certain amount of oil loss is normal due to motor oil volatility – that is, boil-off […]