Tag Archives: business

Fund Your Passion AMSOIL stands apart from the crowd by offering more opportunities to build successful businesses. When we introduced the world’s first API qualified synthetic motor oil in 1972, it languished on store shelves next to its much cheaper conventional-oil counterparts. Consumers hadn’t heard of synthetic oil and didn’t understand its benefits. That all […]

IF YOU BUILD IT, THEY WON’T COME Creating a social media page and inviting your friends and family to “Like” or follow it isn’t enough. You have to make the content count to attract more viewers, followers and, ultimately, more customers. We know from our marketing research that auto enthusiasts are the people who are […]

Mourning the Loss of AMSOIL founder Al Amatuzio Daisy Quaker|Apr 03, 2017 5:28 PM As many of you have heard, we lost AMSOIL founder, Al Amatuzio, at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. We honor the life of a visionary leader, innovator, and […]