Smashing the Industry Standard A New Level of Protection and Performance on the Horizon The new Signature Series, XL and OE formulations launching this fall place our passenger car motor oil (PCMO) line ahead of the game. The lubrication industry is rife with challenges, and the PCMO segment of the industry is no exception. Evolving […]
TURBODIESEL ENTHUSIAST PROFILE Increase sales to turbodiesel enthusiasts with the superior protection and performance benefits of AMSOIL synthetic diesel oils. This is a post from AMSOIL’s Magazine aimed toward our dealers. I post these with our normal blog as a big chunk of our business is through our dealers and AMSOIL is an opportunity for […]
Lavon Miller Turns Passion into Successful Business – and Championship AMSOIL-sponsored diesel builder Lavon Miller of Plain City, Ohio developed a keen interest in turbodiesels when he needed a powerful truck to haul equipment for his construction job. Putting the truck through the paces, he performed his own repairs and modifications to keep it on […]
The Pinnacle of Performance The new Signature Series Synthetic Motor Oil formulation builds upon its rock-solid foundation to offer enthusiasts a new level of engine protection. Major upgrades to all the lined on the way now! Signature Series Synthetic Motor Oil (ASM, ALM, AZO, ASL, ATM, AZF, AMR) Improving Signature Series was a challenge, but […]
World’s Most Powerful Outboard Motors Rely on AMSOIL Seven Marine, maker of the world’s most powerful outboard motors, has a saying: We move the people who move the world. The Germantown, Wis. company designs, builds and sells outboard motors that produce up to an astonishing 627 hp and power some of the fastest and most […]
Chainsaw Artist Relies on AMSOIL to Preserve Equipment and Create Works of Art Jamie Jarvi|May 12, 2017 11:25 AM 100:1 Saber Pro Two Cycle Oil is always Tested and Proven! When you think of art, do chainsaws come to mind? More than likely the answer is no. But bringing art to life can take […]
Carnage, Mud and Mayhem: Mountain Mafia Team Knows How To Put On A Show Ed Newman|Jun 07, 2017 11:25 AM What happens if a tree falls in the woods and no one is there to hear the sound? I tell you, based on what I saw and felt in Idaho recently, it makes a noise. […]
This Weekend: Catch AMSOIL at Back to the 50’s Jamie Jarvi|Jun 23, 2017 2:14 PM We’ve got a sneak peek at some of the cars descending on the Minnesota Fairgrounds for the 44th Annual Back to the 50’s Car Show in St. Paul, Minn. AMSOIL is the Official Oil of this long-standing event, which was […]
DEALER FINDS LONG-TERM BUSINESS ‘FIT’ IN AMSOIL Direct Jobber Erin Hart of Surrey, British Columbia, Canada has been in the AMSOIL business for 10 years. “The timing was perfect when I found AMSOIL,” Hart said. “I had just recently become a new dad and was at home with our three-month-old son. I had just started […]
How do we define “severe service”? When pushing our lubricants to their limits, we sometimes find the limits of the test equipment first. Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D One of my responsibilities here at AMSOIL is to help develop tests in our mechanical lab designed to push lubricants to […]
The Superior Protection of AMSOIL Synthetic Firearm Lubricant Now Available as an Aerosol Now available in both a dripper bottle and an aerosol can, AMSOIL 100% Synthetic Firearm Lubricant and Protectant effectively lubricates and protects guns, helping extend life and prevent blockage, jams and wear. Outstanding protection and performance in both hot and cold climates […]
How to use oil analysis to boost sales Hard data can help turn a prospect into a customer. Allen Bender | OIL ANALYZERS INC. MANAGER AMSOIL Dealers often ask me how oil analysis can help their businesses. My frequent conversations with a range of customers have yielded a few insights I’d like to share with […]
Develop solutions, not products Remaining innovative requires solving our customers’ biggest performance challenges. Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT Many of you know by now that Dan Peterson, my predecessor, has moved on to another role in the company. His promotion opened up this opportunity for me, and I’m thrilled to join a company […]
What is Synthetic Motor Oil? Ed Newman|Aug 18, 2017 8:19 AM As most of my friends know, and you now as well, I listen to audio books during my daily commute. My current book, about history’s first billionaire, is titled “Titan: The Life of John D. Rockefeller, Sr.” It’s a massive book about a massively […]
How Does Synthetic Motor Oil Increase Fuel Economy? John Baker|May 16, 2016 2:04 PM Although gas is hovering around only $2.00 per gallon these days, increasing fuel economy is still a top priority for most automakers, due in large part to more strict corporate average fuel economy (CAFE) requirements on the horizon. One strategy automakers […]
