From The Presidents

What can we say about Al Amatuzio that hasn’t already been said? We’ve received countless messages and phone calls from Dealers past and present since the passing of AMSOIL founder Al Amatuzio in April. We have personally read every single card and email, and we’ve seen your kind words on the Dealer Forum. The tremendous outpouring of support for the family has been remarkable, and we can’t tell you how much we appreciate it. Each message we received has glorified Al in one way or another. So many Dealers talked about how thankful they were to have the Dealer opportunity. Those of you who have been around long enough know that the amount of gratitude you felt toward Al was reciprocated 10-fold. For those of you who have not, here’s a familiar story that bears repeating.

When Al introduced synthetic oil to the passenger-car market, the odds were not in his favor. Consumers didn’t know what synthetic oil was, auto manufacturers didn’t think they needed it and Big Oil certainly didn’t want it.

Al struggled to get his new oil on store shelves, and when he did, it languished next to its much cheaper conventional-oil counterparts. It wouldn’t sell, and AMSOIL was struggling. Then Hall of Fame Dealer Shirley Green introduced Al to the concept of network marketing. The Dealer network was born and the company took off. If not for the work of AMSOIL Dealers, Al Amatuzio and AMSOIL might be nothing more than a footnote on Wikipedia today.

Al knew that Dealers played a crucial role in getting the company off the ground and helping AMSOIL grow through the years. His passion for AMSOIL and AMSOIL Dealers never waned. He was eternally grateful for the role you’ve played in the success of his company, and if you ever had the opportunity to meet him, there’s a good chance he let you know. At corporate events he’d usually get on stage and talk to the crowd and tell stories from the early years of AMSOIL. He’d recognize a few employees and maybe a couple of Dealers. When he was done, he usually concluded by telling the room full of his Dealers that he loved each and every one of you. We can tell you with full sincerity that he meant it.

Thank you for all your kind words and prayers, and thank you for everything you do for AMSOIL.

16Jul 2018
land speed record

AMSOIL Helps Team FTF Cycles Achieve 8 Land-Speed Records Jamie Jarvi|Aug 14, 2017 2:02 PM The competitive realm of racing spans the landscape, encompassing virtually every form of transportation. The need for speed has found its way into everything from lawnmowers to heavily modified cars and motorcycles, leading enthusiasts on an endless pursuit to generate […]

12Jun 2018

Dealer Aiming for the Top It’s said that successful AMSOIL Dealers are fiercely independent. The same is said of Texans. Dealers Joann and Robert Smythe of Rosharon, Texas easily fit that description. They launched their Dealership about 18 months ago and are already Premier Direct Jobbers. “My husband and I have been selfemployed for most […]

12Jun 2018
Shitty transmission fluid verses fresh

Transmission Pan Drop vs. Flush: Which is Better? John Baker|May 08, 2018 10:56 AM It depends on what you want to accomplish. But, first of all, check your owner’s manual to see if your vehicle manufacturer recommends one instead of the other. If you want to ensure removal of nearly all the old transmission fluid, […]

12Jun 2018
Boyd Coddington of “American Hot Rod” attempts to bring this rust heap back to life.

Entombed 50 Years, Miss Belvedere Still Turns Heads Ed Newman|Apr 30, 2018 8:32 AM Miss Belvedere finally finds a home After 10 years of de-rusting and restoration, Miss Belvedere finally found a suitor in the form of Historic Auto Attractions, in Roscoe, Ill. The Smithsonian rejected her. And, while other auto museums offered to display […]

12Jun 2018
Break in engine period

Do Older Vehicles Need High Zinc Motor Oil? John Baker|Aug 25, 2017 8:37 AM Thanks to Hugh Ashburn for asking this question on our Facebook page.  In case you can’t click on the facebook link here is the entire question: We are Amsoil Dealers in Lewisville TX. My interest is in Older engines, and rebuilt older […]

04Jun 2018

Does NAPA Sell AMSOIL? (Where to buy AMSOIL) Daisy Quaker|Jan 12, 2018 10:11 AM Looking to buy AMSOIL products at your local NAPA store? The good news is, you can find AMSOIL products proudly stocked on the shelves of some stores. However, our products aren’t available in all retail stores. Here are some reasons why, and […]