From The Presidents

What can we say about Al Amatuzio that hasn’t already been said? We’ve received countless messages and phone calls from Dealers past and present since the passing of AMSOIL founder Al Amatuzio in April. We have personally read every single card and email, and we’ve seen your kind words on the Dealer Forum. The tremendous outpouring of support for the family has been remarkable, and we can’t tell you how much we appreciate it. Each message we received has glorified Al in one way or another. So many Dealers talked about how thankful they were to have the Dealer opportunity. Those of you who have been around long enough know that the amount of gratitude you felt toward Al was reciprocated 10-fold. For those of you who have not, here’s a familiar story that bears repeating.

When Al introduced synthetic oil to the passenger-car market, the odds were not in his favor. Consumers didn’t know what synthetic oil was, auto manufacturers didn’t think they needed it and Big Oil certainly didn’t want it.

Al struggled to get his new oil on store shelves, and when he did, it languished next to its much cheaper conventional-oil counterparts. It wouldn’t sell, and AMSOIL was struggling. Then Hall of Fame Dealer Shirley Green introduced Al to the concept of network marketing. The Dealer network was born and the company took off. If not for the work of AMSOIL Dealers, Al Amatuzio and AMSOIL might be nothing more than a footnote on Wikipedia today.

Al knew that Dealers played a crucial role in getting the company off the ground and helping AMSOIL grow through the years. His passion for AMSOIL and AMSOIL Dealers never waned. He was eternally grateful for the role you’ve played in the success of his company, and if you ever had the opportunity to meet him, there’s a good chance he let you know. At corporate events he’d usually get on stage and talk to the crowd and tell stories from the early years of AMSOIL. He’d recognize a few employees and maybe a couple of Dealers. When he was done, he usually concluded by telling the room full of his Dealers that he loved each and every one of you. We can tell you with full sincerity that he meant it.

Thank you for all your kind words and prayers, and thank you for everything you do for AMSOIL.

04Jan 2018
Upgraded AMSOIL XL synthetic motor oil

XL Synthetic Motor Oil: Stronger for Longer The new XL Synthetic Motor Oil formulation delivers more cleaning power, complete protection against oil breakdown and new extended-drain recommendations. XL Synthetic Motor Oil (XLZ, XLM, XLF, XLT, XLO) XL Synthetic Motor Oil features a boosted formulation that delivers more cleaning power and promotes longer engine life. It’s […]

04Jan 2018
Getting rid of used oil

How To Dispose of Used Motor Oil Josh Kimmes|Mar 15, 2017 11:11 AM   Changing your own oil may not always be enjoyable, but it is fulfilling and worthwhile. DIY projects such as changing your own oil promote self-reliance and extra peace of mind that the job was well done. One of the often-overlooked aspects […]

03Jan 2018
sled maintenance and purchase tips

Beginner’s Guide to Choosing the Right Snowmobile Lindsay Premo|Dec 12, 2017 8:42 AM Having grown up in the country, snowmobiles were a common form of transportation. When I was little my dad would tow the toboggan behind our late ’80s (don’t even try to guess my age from that!) machine to the local bar for […]

03Jan 2018
diesel and torque

How to Increase Torque in a Diesel Engine   Mark Nyholm|Feb 20, 2017 10:01 AM Torque – the end game for every diesel enthusiast I bet if I asked six different people how much torque is enough, maybe, just maybe, two of them would agree that stock is enough. I would be in the group of four […]

03Jan 2018

Letters To The Editor MULTI-PURPOSE OIL I’m writing in response to the Letter to the Editor regarding 3-IN-ONE* oil (March AMSOIL Magazine). I have been an AMSOIL Dealer since 1981, and I still have and use 3-IN-ONE oil because there really isn’t an AMSOIL substitute for more precise oiling. You just can’t or don’t want […]

03Jan 2018
Small Engine 10W-30 motor oil; SAE 30

Tips To Boost Sales Of Small Engine Oil AMSOIL Dealer tip: Given their size and basic design compared to automotive engines, your customers may perceive small-engine lubrication requirements as simple. They may see no reason to use anything but inexpensive automotive oil in their mowers or other equipment. The opposite is true. Compared to most […]