From The Presidents

What can we say about Al Amatuzio that hasn’t already been said? We’ve received countless messages and phone calls from Dealers past and present since the passing of AMSOIL founder Al Amatuzio in April. We have personally read every single card and email, and we’ve seen your kind words on the Dealer Forum. The tremendous outpouring of support for the family has been remarkable, and we can’t tell you how much we appreciate it. Each message we received has glorified Al in one way or another. So many Dealers talked about how thankful they were to have the Dealer opportunity. Those of you who have been around long enough know that the amount of gratitude you felt toward Al was reciprocated 10-fold. For those of you who have not, here’s a familiar story that bears repeating.

When Al introduced synthetic oil to the passenger-car market, the odds were not in his favor. Consumers didn’t know what synthetic oil was, auto manufacturers didn’t think they needed it and Big Oil certainly didn’t want it.

Al struggled to get his new oil on store shelves, and when he did, it languished next to its much cheaper conventional-oil counterparts. It wouldn’t sell, and AMSOIL was struggling. Then Hall of Fame Dealer Shirley Green introduced Al to the concept of network marketing. The Dealer network was born and the company took off. If not for the work of AMSOIL Dealers, Al Amatuzio and AMSOIL might be nothing more than a footnote on Wikipedia today.

Al knew that Dealers played a crucial role in getting the company off the ground and helping AMSOIL grow through the years. His passion for AMSOIL and AMSOIL Dealers never waned. He was eternally grateful for the role you’ve played in the success of his company, and if you ever had the opportunity to meet him, there’s a good chance he let you know. At corporate events he’d usually get on stage and talk to the crowd and tell stories from the early years of AMSOIL. He’d recognize a few employees and maybe a couple of Dealers. When he was done, he usually concluded by telling the room full of his Dealers that he loved each and every one of you. We can tell you with full sincerity that he meant it.

Thank you for all your kind words and prayers, and thank you for everything you do for AMSOIL.

16Jan 2019
Diesel fill

Is it Safe to Add Two-Stroke Oil to my Diesel Fuel? John Baker|Aug 21, 2017 11:27 AM Robert Gordon wants to know, via our Facebook page, if it’s worthwhile to add AMSOIL SABER Synthetic 2-Stroke Oil to your diesel fuel. First, thanks for the question, Robert. Second, you’re not that Robby Gordon, are you? For the uninitiated, Robert’s question alludes […]

16Jan 2019
Diesel Fuel issues in DPF engines

How Oil Consumption Affects Your Turbo Diesel’s Exhaust System Mark Nyholm|Aug 13, 2018 9:41 AM Ever wonder why engines have that long wiry thing with the small plastic handle? A.K.A. the dipstick? “Come on, Mark, it’s for measuring proper engine oil volume,” you say. Sure, but here’s the million-dollar question: How often should you pull the […]

16Jan 2019

How Do I Switch from Conventional to Synthetic Oil? John Baker|Mar 14, 2018 9:16 AM To borrow a famous slogan, just do it. There is still some confusion about changing to a different type of oil in vehicles, particularly older models that have accumulated many miles. A small group of ill-informed individuals in garages and […]

16Jan 2019
hot brakes from standing

What’s the Difference Between DOT 3 and DOT 4 Brake Fluid? John Baker|Feb 27, 2018 10:12 AM The primary difference between Dot 3 and Dot 4 is their respective boiling points. I suspect I know your next question. But first, some background. The U.S. Department of Transportation classifies brake fluid into four main categories: DOT […]

11Jan 2019

PC: ‘Why Would You Use Anything Else?’   J. David Schmelzer of Waynesboro, Penn. is a die-hard AMSOIL fan. “I have been an AMSOIL Preferred Customer for about 20 years, and I am convinced that AMSOIL is the best provider of lubrication products at any price for any purpose,” Schmelzer said. “I have used AMSOIL […]

11Jan 2019
How do I increase sales?

IF YOU BUILD IT, THEY WON’T COME Creating a social media page and inviting your friends and family to “Like” or follow it isn’t enough. You have to make the content count to attract more viewers, followers and, ultimately, more customers. We know from our marketing research that auto enthusiasts are the people who are […]