From The Presidents
What can we say about Al Amatuzio that hasn’t already been said? We’ve received countless messages and phone calls from Dealers past and present since the passing of AMSOIL founder Al Amatuzio in April. We have personally read every single card and email, and we’ve seen your kind words on the Dealer Forum. The tremendous outpouring of support for the family has been remarkable, and we can’t tell you how much we appreciate it. Each message we received has glorified Al in one way or another. So many Dealers talked about how thankful they were to have the Dealer opportunity. Those of you who have been around long enough know that the amount of gratitude you felt toward Al was reciprocated 10-fold. For those of you who have not, here’s a familiar story that bears repeating.
When Al introduced synthetic oil to the passenger-car market, the odds were not in his favor. Consumers didn’t know what synthetic oil was, auto manufacturers didn’t think they needed it and Big Oil certainly didn’t want it.
Al struggled to get his new oil on store shelves, and when he did, it languished next to its much cheaper conventional-oil counterparts. It wouldn’t sell, and AMSOIL was struggling. Then Hall of Fame Dealer Shirley Green introduced Al to the concept of network marketing. The Dealer network was born and the company took off. If not for the work of AMSOIL Dealers, Al Amatuzio and AMSOIL might be nothing more than a footnote on Wikipedia today.
Al knew that Dealers played a crucial role in getting the company off the ground and helping AMSOIL grow through the years. His passion for AMSOIL and AMSOIL Dealers never waned. He was eternally grateful for the role you’ve played in the success of his company, and if you ever had the opportunity to meet him, there’s a good chance he let you know. At corporate events he’d usually get on stage and talk to the crowd and tell stories from the early years of AMSOIL. He’d recognize a few employees and maybe a couple of Dealers. When he was done, he usually concluded by telling the room full of his Dealers that he loved each and every one of you. We can tell you with full sincerity that he meant it.
Thank you for all your kind words and prayers, and thank you for everything you do for AMSOIL.