From The Presidents

What can we say about Al Amatuzio that hasn’t already been said? We’ve received countless messages and phone calls from Dealers past and present since the passing of AMSOIL founder Al Amatuzio in April. We have personally read every single card and email, and we’ve seen your kind words on the Dealer Forum. The tremendous outpouring of support for the family has been remarkable, and we can’t tell you how much we appreciate it. Each message we received has glorified Al in one way or another. So many Dealers talked about how thankful they were to have the Dealer opportunity. Those of you who have been around long enough know that the amount of gratitude you felt toward Al was reciprocated 10-fold. For those of you who have not, here’s a familiar story that bears repeating.

When Al introduced synthetic oil to the passenger-car market, the odds were not in his favor. Consumers didn’t know what synthetic oil was, auto manufacturers didn’t think they needed it and Big Oil certainly didn’t want it.

Al struggled to get his new oil on store shelves, and when he did, it languished next to its much cheaper conventional-oil counterparts. It wouldn’t sell, and AMSOIL was struggling. Then Hall of Fame Dealer Shirley Green introduced Al to the concept of network marketing. The Dealer network was born and the company took off. If not for the work of AMSOIL Dealers, Al Amatuzio and AMSOIL might be nothing more than a footnote on Wikipedia today.

Al knew that Dealers played a crucial role in getting the company off the ground and helping AMSOIL grow through the years. His passion for AMSOIL and AMSOIL Dealers never waned. He was eternally grateful for the role you’ve played in the success of his company, and if you ever had the opportunity to meet him, there’s a good chance he let you know. At corporate events he’d usually get on stage and talk to the crowd and tell stories from the early years of AMSOIL. He’d recognize a few employees and maybe a couple of Dealers. When he was done, he usually concluded by telling the room full of his Dealers that he loved each and every one of you. We can tell you with full sincerity that he meant it.

Thank you for all your kind words and prayers, and thank you for everything you do for AMSOIL.

07Mar 2018
Making synthetic oil

Are all Synthetic Oil Groups the Same? Group III vs IV vs V John Baker|Feb 06, 2018 11:27 AM The simple answer No. In fact, there are wide performance differences between base oil categories. Generally speaking, Group IV base oils offer the best performance, Group III second best, and so on in reverse order. But […]

07Mar 2018
Oil Life Monitor

Oil Life Monitors – Everything You Need To Know Josh Kimmes|Jan 22, 2018 3:31 PM For the past couple months, every time I start my truck I hear an annoying “ding” followed by an equaling annoying message saying “Change Engine Oil Soon.” I know what you’re thinking – you’d better change your oil! My oil […]

06Mar 2018
Warranty Secure

Your Polaris, Ski-Doo and Arctic Cat Dealer Can’t Void Your Warranty for Using Aftermarket Parts or Lubricants Andy Arendt|Jan 18, 2018 8:47 AM As in the automotive market, original equipment manufacturers (OEMs) have introduced new snowmobiles, UTVs and other powersports equipment with advanced materials and new technologies. Prices have risen considerably the past 10 years, […]

06Mar 2018
Dobie Gillis Statue thinking w/ Amsoil cap

Your Most Common Motor Oil Questions Answered Ed Newman|Sep 29, 2017 11:14 AM One thing the Internet has done is create a lot more “experts.” In the old days when you had a car maintenance question, you knew whom to ask – ‘ol Mike up the street with grease under his fingernails and a rag […]

06Mar 2018
Sema car on Ford

On the Road to SEMA with Chris Mangum of MAD Industries Ed Newman|Oct 30, 2017 9:40 AM It’s been a lot of fun going to SEMA these past 21 years. SEMA seemed big even back then when the South Hall of the Las Vegas Convention Center didn’t exist yet. Today it’s massive and still bursting […]

06Mar 2018
clean your battery terminals with AMSOIL MP

How to Clean and Prevent Battery Terminal Corrosion John Baker|Mar 27, 2017 10:46 AM We’ve all been there before. You turn the key on your car and…nothing. Not even the tell-tale clicking sound of the starter solenoid. Your first reaction is to pound the steering wheel and curse the darkness. But it should probably be […]