From The Presidents

What can we say about Al Amatuzio that hasn’t already been said? We’ve received countless messages and phone calls from Dealers past and present since the passing of AMSOIL founder Al Amatuzio in April. We have personally read every single card and email, and we’ve seen your kind words on the Dealer Forum. The tremendous outpouring of support for the family has been remarkable, and we can’t tell you how much we appreciate it. Each message we received has glorified Al in one way or another. So many Dealers talked about how thankful they were to have the Dealer opportunity. Those of you who have been around long enough know that the amount of gratitude you felt toward Al was reciprocated 10-fold. For those of you who have not, here’s a familiar story that bears repeating.

When Al introduced synthetic oil to the passenger-car market, the odds were not in his favor. Consumers didn’t know what synthetic oil was, auto manufacturers didn’t think they needed it and Big Oil certainly didn’t want it.

Al struggled to get his new oil on store shelves, and when he did, it languished next to its much cheaper conventional-oil counterparts. It wouldn’t sell, and AMSOIL was struggling. Then Hall of Fame Dealer Shirley Green introduced Al to the concept of network marketing. The Dealer network was born and the company took off. If not for the work of AMSOIL Dealers, Al Amatuzio and AMSOIL might be nothing more than a footnote on Wikipedia today.

Al knew that Dealers played a crucial role in getting the company off the ground and helping AMSOIL grow through the years. His passion for AMSOIL and AMSOIL Dealers never waned. He was eternally grateful for the role you’ve played in the success of his company, and if you ever had the opportunity to meet him, there’s a good chance he let you know. At corporate events he’d usually get on stage and talk to the crowd and tell stories from the early years of AMSOIL. He’d recognize a few employees and maybe a couple of Dealers. When he was done, he usually concluded by telling the room full of his Dealers that he loved each and every one of you. We can tell you with full sincerity that he meant it.

Thank you for all your kind words and prayers, and thank you for everything you do for AMSOIL.

16Sep 2018
Jerry Mikielski, Jr., an AMSOIL Dealer

DEALER: ‘AMSOIL CHOSE ME’ As part of a family of AMSOIL Dealers and users, Jerry Mikielski Jr. of Wyoming, Penn. was a natural to become an AMSOIL Dealer. “AMSOIL chose me,” Mikielski said. “I’ve been an AMSOIL Dealer since 2011, but I grew up having my father and mother as AMSOIL Dealers. Since I was […]

16Sep 2018
aftermarket oil additives

Do Motor Oil Additives Work? John Baker|Mar 09, 2018 11:01 AM What do motor oil additives do? The shelves at your local auto parts store are full of aftermarket motor oil additives and oil treatments that promise a cornucopia of benefits, such as… Increased fuel economy Reduced friction Maximum horsepower Improved engine cleanliness To provide […]

16Sep 2018
coolant causes problems if low quality

Why is there Sludge/Slime in my Radiator? John Baker|Aug 24, 2018 9:28 AM Cooling-system issues account for nearly 40 percent of engine failures. Clearly, it pays to take care of your vehicle’s cooling system. Sludge/slime are one of the common symptoms of larger problems. Left unchecked, it’ll plug the radiator, heater core or fluid passages, […]

15Sep 2018
marine gears need attention

Why Your Marine Lower Unit Needs Regular Service Though your marine motor gets all the attention, your boat isn’t going anywhere without the lower unit. Its combination of gears, bearings and other components turn horsepower into movement. Lower units are resilient and can last for years – provided you service them annually. Here, we reveal […]

15Sep 2018
Napa of Worthington, MN

Jerry’s Auto Supply Worthington, MN – AMSOIL Retailer We welcome Jerry’s Auto Supply as one of our new accounts in the Worthington area. Minnesota is one of the top states for AMSOIL demand through out all seasons. Come to Jerry’s for our Motorcycle oils, Snowmobile, automotive motor oils and differential. Call any time to check […]

15Sep 2018
Alvarado Napa carrying AMSOIL

Alvarado’s NAPA auto parts store “Lone Star NAPA” is now carrying a wide range of AMSOIL products. If you live in and around the area please stop in to try out our products. Any lines which you don’t see please don’t hesitate to ask as the warehouse is just a day’s delivery away. Located just […]