From the President

Typically I have my monthly message to you done well in advance. This month, however, I’m writing just after the completion of the AMSOIL 45th Anniversary Convention. If you weren’t here, you missed a memorable event. The speakers delivered motivational and informative presentations that any Dealer would find valuable. These weren’t just pros talking about abstract concepts and collecting a paycheck on the way out of town; they had substance to their talks, and plenty of laughs, too.

We kept with some traditional AMSOIL Convention events and held tours of our manufacturing facilities and an outstanding expo in AMSOIL Arena, but we also broke with tradition and introduced a new feature: an AMSOIL festival. This was the highlight of the event for many Dealers, and I can see why. The fun atmosphere led to easy conversation between old friends and new, Dealers and corporate staff. We practically had to be pushed out the door by event staff when the night was through.

That’s really the best part of these events – the fellowship. Interacting with people from all over North America who share similar interests and experiences, hearing their success stories and feeling the overall positivity was energizing. It’s refreshing to be around so much passion. It’s contagious! I was proud to be in the room with so many people who still recognize their AMSOIL Dealership as a groundfloor opportunity with no ceiling. It really can be whatever you make it. Many Dealers are working toward the goal of earning enough to make a boat payment or pay for an annual vacation. Others are working toward full-time bussiness and financial freedom.  No matter your goals or dreams, it’s up to you to reach them. Those of you who attended the Convention heard it numerous times: Go ahead and dream, but do something about those dreams.

Right now you have an excellent opportunity to boost your business with three outstanding new aerosol products and the new easypack SEVERE GEAR® packaging. Development of the easy-pack took tremendous effort. Technical Product Manager Matt Erickson put his engineering background to good use as he and the rest of the team spent months solving this puzzle. The easy-pack might resemble some other packaging you’ve seen before, but I can assure you it’s entirely unique – especially for gear lube applications. This is another AMSOIL first, and one that’s sure to have fast followers in the marketplace, so act fast. The introduction of the easypack (EZ Squeeze Pack) was another highlight of the Convention, with humorous videos, detailed explanations and an effective demonstration stand at the expo. The combination should have left no easypack questions unanswered by the event’s end.

There was one unanswered question, however, that came up a handful of times. Many Dealers wanted to know who owns AMSOIL INC. now. Well, the situation was complex after Al Amatuzio’s passing, so it was difficult to explain. But I’m proud to announce that as of July 1, 2018, I am the sole owner of AMSOIL INC., and I’m looking forward to growing this company with you in the years ahead.

21Mar 2019

Fund Your Passion AMSOIL stands apart from the crowd by offering more opportunities to build successful businesses. When we introduced the world’s first API qualified synthetic motor oil in 1972, it languished on store shelves next to its much cheaper conventional-oil counterparts. Consumers hadn’t heard of synthetic oil and didn’t understand its benefits. That all […]

21Mar 2019
small engine cleanliness

The Right Small-Engine Impressive Results Spring marks the time to store your snowblower and prepare your lawnmower, pressure washer, generator and other equipment for another season. Make sure to change oil before storing equipment. Used oil contains acidic byproducts that can damage the engine if allowed to sit for months. If you neglected to change […]

15Mar 2019

SIGNATURE SERIES OIL PROTECTS ENGINES FROM LOW-SPEED PRE-IGNITION OEMs have been aggressively downsizing engines to meet strict fuel economy and emissions standards while improving power and torque. Most new engines today use some combination of turbochargers, direct-fuel injection and variable valve timing to make more power than their larger counterparts while delivering improved fuel economy. […]

15Mar 2019

AMSOIL Ea® Oil Filters: Your Efficient Choice To provide you with more high-efficiency filter options, we have expanded our Ea Oil Filter (EAO, EA15K) line to include seven new cartridge-style filters. Ea Oil Filters provide a perfect pairing for the superior protection and performance provided by AMSOIL synthetic motor oils. Absolute Efficiency The exclusive technology used in […]

15Mar 2019
P.I. Performance Improver

DEEP CLEAN: P.I. PERFORMANCE IMPROVER GASOLINE ADDITIVE P.i. Performance Improver Gasoline Additive (API) now features a new label, formula and capless- compatible bottle. The popular deepcleaning gasoline additive continues to restore your engine’s power and performance and increase fuel economy. Maximum Fuel Economy AMSOIL P.i. is a potent gasoline performance improver featuring concentrated detergents that […]

15Mar 2019

Does Brake Fluid Go Bad? Josh Kimmes|Sep 18, 2017 4:35 PM Here is the short answer: Yes, brake fluid can go bad. Brake fluid absorbs moisture, which reduces its performance. For that reason, it’s best practice to change brake fluid every two years. The AAA published a study, stating that brake fluid is the most often missed […]