From the President

Typically I have my monthly message to you done well in advance. This month, however, I’m writing just after the completion of the AMSOIL 45th Anniversary Convention. If you weren’t here, you missed a memorable event. The speakers delivered motivational and informative presentations that any Dealer would find valuable. These weren’t just pros talking about abstract concepts and collecting a paycheck on the way out of town; they had substance to their talks, and plenty of laughs, too.

We kept with some traditional AMSOIL Convention events and held tours of our manufacturing facilities and an outstanding expo in AMSOIL Arena, but we also broke with tradition and introduced a new feature: an AMSOIL festival. This was the highlight of the event for many Dealers, and I can see why. The fun atmosphere led to easy conversation between old friends and new, Dealers and corporate staff. We practically had to be pushed out the door by event staff when the night was through.

That’s really the best part of these events – the fellowship. Interacting with people from all over North America who share similar interests and experiences, hearing their success stories and feeling the overall positivity was energizing. It’s refreshing to be around so much passion. It’s contagious! I was proud to be in the room with so many people who still recognize their AMSOIL Dealership as a groundfloor opportunity with no ceiling. It really can be whatever you make it. Many Dealers are working toward the goal of earning enough to make a boat payment or pay for an annual vacation. Others are working toward full-time bussiness and financial freedom.  No matter your goals or dreams, it’s up to you to reach them. Those of you who attended the Convention heard it numerous times: Go ahead and dream, but do something about those dreams.

Right now you have an excellent opportunity to boost your business with three outstanding new aerosol products and the new easypack SEVERE GEAR® packaging. Development of the easy-pack took tremendous effort. Technical Product Manager Matt Erickson put his engineering background to good use as he and the rest of the team spent months solving this puzzle. The easy-pack might resemble some other packaging you’ve seen before, but I can assure you it’s entirely unique – especially for gear lube applications. This is another AMSOIL first, and one that’s sure to have fast followers in the marketplace, so act fast. The introduction of the easypack (EZ Squeeze Pack) was another highlight of the Convention, with humorous videos, detailed explanations and an effective demonstration stand at the expo. The combination should have left no easypack questions unanswered by the event’s end.

There was one unanswered question, however, that came up a handful of times. Many Dealers wanted to know who owns AMSOIL INC. now. Well, the situation was complex after Al Amatuzio’s passing, so it was difficult to explain. But I’m proud to announce that as of July 1, 2018, I am the sole owner of AMSOIL INC., and I’m looking forward to growing this company with you in the years ahead.

18May 2019

AMSOIL Expedition Colorado is Back – and You’re Invited Ok – We’re  (I’m) late at posting this update from Corporate but it’s pretty neat anyway. And at the bottom you can get the link to track future events. And to catch the next one of these!! Lindsay Premo|Jul 26, 2018 9:35 AM Can a 1943 […]

18May 2019
power foam intake system cleaner

Reviving a Lawn Mower (and other equipment) Is what We Do! John Baker|Feb 15, 2018 9:21 AM Judging someone’s character can be boiled down to this key question: do they love going to the dump? An affirmative answer indicates a visionary – one who sees a fashionably distressed dining set where others see a worn […]

18May 2019
AMSOIL and Scheuring

This Man is Living His Dream: Why Steve Scheuring Chooses AMSOIL Daisy Quaker|Feb 08, 2019 8:35 AM We all have dreams. Maybe it’s a trip across America on a Harley. Or the backcountry sledding trip of a lifetime. Maybe it’s climbing boulders and crossing ravines in a 1943 Willys Jeep. For Steve Scheuring, it was building […]

15May 2019
Jim and Sue Knudsen

Long-Time AMSOIL Dealer Tells His Success Story Dealer Jim Knudsen of Brainerd, Minn. has more than 40 years of experience with AMSOIL. In 1975, Dave Lingwall, one of the company’s first Dealers, asked Knudsen to try AMSOIL motor oil. “I was fresh out of college and working in the bank that Dave used,” Knudsen said. […]

15May 2019
Diesel Challenge Winner

Which of These Competitors Will Win the 2018 Diesel Power Challenge? Jamie Jarvi|Jun 01, 2018 11:31 AM Once again, the 2018 Diesel Power Challenge is upon us with 10 competitors and 1 alternate gearing up for another battle of the diesel-fittest. Last year’s champion, Charlie Keeter, exhausted his term-limited reign of two years. Sadly, “Three-Peater Keeter” […]

15May 2019

Transworld Motocross Race Series Closes Deal with AMSOIL Lindsay Premo|Jan 23, 2019 10:20 AM Carson Mumford of AMSOIL Factory Connection has dominated the amateur motocross scene. But it wasn’t long ago the 17-year-old was chasing his dream while competing in local series on the West Coast, like the Transworld Motocross Race Series (TWMXRS). Likewise, teammate […]