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15May 2019
Diesel Challenge Winner

Which of These Competitors Will Win the 2018 Diesel Power Challenge? Jamie Jarvi|Jun 01, 2018 11:31 AM Once again, the 2018 Diesel Power Challenge is upon us with 10 competitors and 1 alternate gearing up for another battle of the diesel-fittest. Last year’s champion, Charlie Keeter, exhausted his term-limited reign of two years. Sadly, “Three-Peater Keeter” […]

10May 2019
lawn mower piston after using Amsoil

Top Landscapers Only Trust AMSOIL Andy Arendt|Mar 18, 2019 12:26 PM Landscape professionals provide the most demanding proving grounds for two-stoke equipment. Their string trimmers, backpack blowers, chainsaws and other equipment run continuously in hot, dirty and wet conditions. And their brutal schedules leave no time for breakdowns. As the video shows, AMSOIL synthetic lubricants […]

27Mar 2019

From the President In late 2017 we conducted an extensive survey of AMSOIL Dealers. We wanted you to tell us what you need and where we can help, so we hired a firm to help us develop a scientific approach designed to get honest feedback. We gathered data from new Dealers, longtime Dealers, former Dealers, […]

15Mar 2019

SIGNATURE SERIES OIL PROTECTS ENGINES FROM LOW-SPEED PRE-IGNITION OEMs have been aggressively downsizing engines to meet strict fuel economy and emissions standards while improving power and torque. Most new engines today use some combination of turbochargers, direct-fuel injection and variable valve timing to make more power than their larger counterparts while delivering improved fuel economy. […]

05Mar 2019

Creating Interest Sells AMSOIL Products Highlighting the value of AMSOIL products and displaying patience can help move prospects from “not looking” to “looking.” The Buy-Sell Process describes the process we all move through whether buying a candy bar or a new vehicle. Understanding your potential customers’ state of mind and where they are in the process […]

24Jan 2019
worn rings

How Engine Wear & Deposits Kill Horsepower John Baker|Oct 25 Most people equate engine wear and deposits with a sudden, catastrophic engine failure that leaves you stranded alongside the road. In reality, wear and deposits are more likely to erode engine power and efficiency over time. Here’s how it works and what you can do […]

15Jul 2017
fuel economy guy

What are CAFÉ Standards? John Baker|May 08, 2017 1:22 PM Back in March, news hit that the Trump administration was considering reevaluating the corporate average fuel economy (CAFÉ) standards that mandate fleet-wide fuel economy of 54.5 mpg by 2025. Some claim the standards are too strict, will cost jobs and will take money from people’s […]

08Jan 2017
Amsoil scholarship

AMSOIL Scholarships Help MMI Students Get Started on the Right Foot AMSOIL gives back in many ways – here is one way the AMSOIL family helps those who need help with a fresh start in life and career. AMSOIL ‘Strong Start’ Relocation Grant helps a military leader transition into a new life. In July 2014, […]

27May 2016
Preservation Oil

AMSOIL is Preservation Lubricant – Cars well preserved. Sold on Quality AMSOIL Dealer writes to the Corporate Office in Superior, WI: I read the article on “The Next Generation of AMSOIL Marketing” (January 2016) with great interest. I have never been a purveyor of extended drain intervals. I’ve been a Dealer since 1980 and my […]

05May 2016

AMSOIL Motorcycle Oil takes center Stage to massive quality production effort When you have been in business in a specialized industry as the true innovator of products such as advance motorcycle oils, suppliers to AMSOIL know of their management as the most committed to quality with no compromises. In fact they will even tell you […]

05May 2016
Oil change center

Story re-posted from the API’s news bulletins. This same issue pops up again and again. The causes vary from contaminated storage containers, transportation issues but mostly a lack of integrity within the manufacturing process. AMSOIL INC. has procedures and standards in place to ensure rigorous testing and logging as the raw materials enter the plant, […]

30Apr 2016
Amsoil's High Zinc oil solutions. No additives needed

Z-ROD® Keeps Classic Vehicles Street-Ready – Zinc and more In addition to Zinc – AMSOIL Z-ROD® Synthetic Motor Oil is formulated with a unique blend of rust and corrosion inhibitors to ensure maximum protection during storage. After a long winter, making the transition from storage to the street can be an anxious time for classic car […]

14Apr 2016
Vintage Onan Gasoline Generator benefits with Synthetic Oil

Fuel Efficiency is the result of less load. A dealer recently sent in this testimonial from years back. His father was a stickler for quality and his skeptical manner required proof before being sold. My dad was not a trusting man. He had lived through the Great Depression, and felt there were a great number […]