20 Things I’ve Learned from More Than Two Decades at AMSOIL (Part 4) Ed Newman|Dec 22, 2017 1:01 PM Here’s the final installment of insights I’ve learned in my career at AMSOIL. Check out part 1, part 2 and part 3. 16. Dealing with Doubt When I first started writing about AMSOIL 30 years ago, the company was hardly […]
20 Things I’ve Learned from More Than Two Decades at AMSOIL (Part 3) Ed Newman|Dec 15, 2017 11:13 AM If you’ve been following along, this is my third installment of things I’ve learned as a result of working here at AMSOIL these past many years. 11. Fuel Economy Has Been a Driving Force in Auto […]
20 Things I’ve Learned from More Than Two Decades at AMSOIL (Part 2) Ed’s retirement series – Ed will be missed!! Ed Newman|Dec 08, 2017 9:05 AM Last week I was asked to share some of the things I’ve learned during my career at AMSOIL. To be frank, the list is much longer than what […]
20 Things I’ve Learned in Two Decades at AMSOIL (Part 1) Ed Newman|Dec 01, 2017 8:35 AM While discussing blog ideas recently, someone asked that I write about some of the things I’ve learned at AMSOIL since I will be retiring at the end of the year. The list grew long quite rapidly, and when […]
Smashing the Industry Standard
September 26, 2017
AMSOIL Corporate News
Smashing the Industry Standard A New Level of Protection and Performance on the Horizon The new Signature Series, XL and OE formulations launching this fall place our passenger car motor oil (PCMO) line ahead of the game. The lubrication industry is rife with challenges, and the PCMO segment of the industry is no exception. Evolving […]
Develop solutions, not products
September 19, 2017
AMSOIL Corporate News
Develop solutions, not products Remaining innovative requires solving our customers’ biggest performance challenges. Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT Many of you know by now that Dan Peterson, my predecessor, has moved on to another role in the company. His promotion opened up this opportunity for me, and I’m thrilled to join a company […]
PREPARING FOR THE ROAD AHEAD: An Interview with Dan Peterson Change defines our industry. Some advancements occur slowly, like the evolution of performance-enhancing engine technologies. Others happen abruptly, such as new oil performance specifications taking effect. To keep you informed of industry and company developments, AMSOIL Magazine sat down with AMSOIL Sr. Vice President, Dealer […]
CLEAN, PROTECTED POWER
September 17, 2017
AMSOIL Corporate News
CLEAN, PROTECTED POWER: NEW PRODUCTS EXPAND OPPORTUNITY To better target landscapers, contractors and other professionals who rely on small engines to make a living, AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil (ASE) has been updated with a new name, label and packaging. Its formulation remains unchanged. Its current pricing remains in effect until April 1, […]
From the Presidents
July 7, 2017
AMSOIL Corporate News
From the Presidents The spring oil-change season is here. Although it’s a chore, many of us enjoy spending some time in the shop. There’s a certain satisfaction to be had by taking care of your own things, and changing oil delivers that satisfaction. Of course, we know very well that some people prefer to go […]
New AMSOIL Brake Fluid and Brake & Parts Performance and Reliability New DOT 3 & 4 Synthetic Brake Fluid (BFLV), DOMINATOR® DOT 4 Synthetic Racing Brake Fluid (BFR) and Brake & Parts Cleaner (BPC) help boost the performance, safety and reliability of brake systems. AMSOIL DOT 3 & 4 Synthetic Brake Fluid, AMSOIL DOMINATOR DOT […]
It Ain’t Easy Being Green
June 29, 2017
AMSOIL Corporate News
It Ain’t Easy Being Green Kerry Johnson|Apr 21, 2017 1:56 PM AMSOIL INC. is headquartered in the land of 10,000 lakes. Imagine clean, blue water, pine trees for days, and wildlife that roams free. It is a beautiful place and we do our best to not take it for granted. Earth Day is a great time to […]
Street Rodder Road Tour Pays Visit to AMSOIL and the Northland Ed Newman|Jun 21, 2017 3:04 PM Have you ever owned a car that you really loved to drive and enjoyed being with? I have, and I know an awful lot of others who have experienced this kind of happiness. The follow-up question is this: […]
Al Amatuzio: A Heart of Gold
June 10, 2017
AMSOIL Corporate News
Al Amatuzio: A Heart of Gold Kerry Johnson|Apr 11, 2017 2:08 PM To say AMSOIL founder Al Amatuzio leaves behind a legacy is an understatement. He created the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements, fathered a beautiful family, built an AMSOIL family of dedicated employees and […]
Mourning the Loss of AMSOIL founder Al Amatuzio Daisy Quaker|Apr 03, 2017 5:28 PM As many of you have heard, we lost AMSOIL founder, Al Amatuzio, at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. We honor the life of a visionary leader, innovator, and […]
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