AMSOIL Corporate News

26Sep 2017
100% Synthetic Line - All the AMSOIL PCMO OIls now

Smashing the Industry Standard A New Level of Protection and Performance on the Horizon  The new Signature Series, XL and OE formulations launching this fall place our passenger car motor oil (PCMO) line ahead of the game. The lubrication industry is rife with challenges, and the PCMO segment of the industry is no exception. Evolving […]

19Sep 2017
Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT

Develop solutions, not products Remaining innovative requires solving our customers’ biggest performance challenges. Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT Many of you know by now that Dan Peterson, my predecessor, has moved on to another role in the company. His promotion opened up this opportunity for me, and I’m thrilled to join a company […]

17Sep 2017
Dan Peterson - Vice President AMSOIL Technical Development

PREPARING FOR THE ROAD AHEAD: An Interview with Dan Peterson Change defines our industry. Some advancements occur slowly, like the evolution of performance-enhancing engine technologies. Others happen abruptly, such as new oil performance specifications taking effect. To keep you informed of industry and company developments, AMSOIL Magazine sat down with AMSOIL Sr. Vice President, Dealer […]

17Sep 2017
SAE 30 commercial motor oil

CLEAN, PROTECTED POWER: NEW PRODUCTS EXPAND OPPORTUNITY To better target landscapers, contractors and other professionals who rely on small engines to make a living, AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil (ASE) has been updated with a new name, label and packaging. Its formulation remains unchanged. Its current pricing remains in effect until April 1, […]

07Jul 2017
Amsoil presidents Dean Alexander and Alan Amatuzio.

From the Presidents The spring oil-change season is here. Although it’s a chore, many of us enjoy spending some time in the shop. There’s a certain satisfaction to be had by taking care of your own things, and changing oil delivers that satisfaction. Of course, we know very well that some people prefer to go […]

29Jun 2017
brake fluids and cleaner

New AMSOIL Brake Fluid and Brake & Parts Performance and Reliability New DOT 3 & 4 Synthetic Brake Fluid (BFLV), DOMINATOR® DOT 4 Synthetic Racing Brake Fluid (BFR) and Brake & Parts Cleaner (BPC) help boost the performance, safety and reliability of brake systems. AMSOIL DOT 3 & 4 Synthetic Brake Fluid, AMSOIL DOMINATOR DOT […]

29Jun 2017
Lake Superior's Environment

It Ain’t Easy Being Green Kerry Johnson|Apr 21, 2017 1:56 PM AMSOIL INC. is headquartered in the land of 10,000 lakes. Imagine clean, blue water, pine trees for days, and wildlife that roams free. It is a beautiful place and we do our best to not take it for granted. Earth Day is a great time to […]

10Jun 2017
amsoil jet fighter founder

Al Amatuzio: A Heart of Gold Kerry Johnson|Apr 11, 2017 2:08 PM To say AMSOIL founder Al Amatuzio leaves behind a legacy is an understatement. He created the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements, fathered a beautiful family, built an AMSOIL family of dedicated employees and […]

05Apr 2017

Mourning the Loss of AMSOIL founder Al Amatuzio Daisy Quaker|Apr 03, 2017 5:28 PM As many of you have heard, we lost AMSOIL founder, Al Amatuzio, at nearly 93 years of age. His life was a classic David vs. Goliath illustration of the American Dream. We honor the life of a visionary leader, innovator, and […]