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27Mar 2019

AMSOIL Dispensing Equipment Program Provides New Opportunities for  T1-Qualified Dealers Over the years, AMSOIL Dealers have fought an uphill battle against bulk oil distributors that have the ability to offer equipment programs to commercial and retail accounts. Bulk supply is attractive to these customers because it eliminates waste in the form of empty containers and […]

27Mar 2019
Turbocharger problems

The Effects of Turbochargers and Gasoline Direct Injection These increasingly common features of modern engines heighten power and efficiency, but also present serious challenges to motor oil. The push toward smaller, fuelefficient, yet powerful engines has driven the development of several key technologies. Gasoline direct injection (GDI) and turbochargers are now common features of passenger […]

21Mar 2019

Fund Your Passion AMSOIL stands apart from the crowd by offering more opportunities to build successful businesses. When we introduced the world’s first API qualified synthetic motor oil in 1972, it languished on store shelves next to its much cheaper conventional-oil counterparts. Consumers hadn’t heard of synthetic oil and didn’t understand its benefits. That all […]

21Mar 2019
small engine cleanliness

The Right Small-Engine Impressive Results Spring marks the time to store your snowblower and prepare your lawnmower, pressure washer, generator and other equipment for another season. Make sure to change oil before storing equipment. Used oil contains acidic byproducts that can damage the engine if allowed to sit for months. If you neglected to change […]

15Mar 2019

SIGNATURE SERIES OIL PROTECTS ENGINES FROM LOW-SPEED PRE-IGNITION OEMs have been aggressively downsizing engines to meet strict fuel economy and emissions standards while improving power and torque. Most new engines today use some combination of turbochargers, direct-fuel injection and variable valve timing to make more power than their larger counterparts while delivering improved fuel economy. […]

15Mar 2019

AMSOIL Ea® Oil Filters: Your Efficient Choice To provide you with more high-efficiency filter options, we have expanded our Ea Oil Filter (EAO, EA15K) line to include seven new cartridge-style filters. Ea Oil Filters provide a perfect pairing for the superior protection and performance provided by AMSOIL synthetic motor oils. Absolute Efficiency The exclusive technology used in […]

15Mar 2019
P.I. Performance Improver

DEEP CLEAN: P.I. PERFORMANCE IMPROVER GASOLINE ADDITIVE P.i. Performance Improver Gasoline Additive (API) now features a new label, formula and capless- compatible bottle. The popular deepcleaning gasoline additive continues to restore your engine’s power and performance and increase fuel economy. Maximum Fuel Economy AMSOIL P.i. is a potent gasoline performance improver featuring concentrated detergents that […]

15Mar 2019

Does Brake Fluid Go Bad? Josh Kimmes|Sep 18, 2017 4:35 PM Here is the short answer: Yes, brake fluid can go bad. Brake fluid absorbs moisture, which reduces its performance. For that reason, it’s best practice to change brake fluid every two years. The AAA published a study, stating that brake fluid is the most often missed […]

05Mar 2019

Creating Interest Sells AMSOIL Products Highlighting the value of AMSOIL products and displaying patience can help move prospects from “not looking” to “looking.” The Buy-Sell Process describes the process we all move through whether buying a candy bar or a new vehicle. Understanding your potential customers’ state of mind and where they are in the process […]

05Mar 2019
limited slip

How a Differential Works (and the Type of Gear Lube to Use) John Baker|Mar 01, 2019 10:29 AM Think of all the devices we take for granted that improve our lives. The refrigerator. The microprocessor. The air conditioner. The spork. Add the automotive differential to that list. Without that metal “pumpkin” beneath your vehicle filled […]

05Mar 2019

Best Things to See and Do at Laconia Motorcycle Week Ok – we are late in publishing this but just a reminder to look up the event for 2019 and have your maintenance done. Also these suggestions below are excellent in addition to perhaps doing some adventur motorcycling in the hills and geocaching. Perhaps you […]

26Feb 2019
Competition diesel oil

Should You Use Diesel Competition Oil? Mark Nyholm|Apr 10, 2018 11:44 AM April is here, and for those who love to spend time at the drag strip challenging their reaction time, on a dirt strip hooked to a sled, or tied down on a roller dyno grunting for power, the diesel competition season is upon […]

26Feb 2019
President and owner of amsoil inc

From the President Typically I have my monthly message to you done well in advance. This month, however, I’m writing just after the completion of the AMSOIL 45th Anniversary Convention. If you weren’t here, you missed a memorable event. The speakers delivered motivational and informative presentations that any Dealer would find valuable. These weren’t just […]

05Feb 2019

Today’s Gas Engines can Produce as much Soot as Yesterday’s Diesels. Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D I bet most of you reading this have some level of emotional attachment to traditional vehicles. The muscle-car era of the 1960s and 1970s kindled a lifelong passion for cars for millions of […]