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19Sep 2017

The Superior Protection of AMSOIL Synthetic Firearm Lubricant Now Available as an Aerosol Now available in both a dripper bottle and an aerosol can, AMSOIL 100% Synthetic Firearm Lubricant and Protectant effectively lubricates and protects guns, helping extend life and prevent blockage, jams and wear. Outstanding protection and performance in both hot and cold climates […]

19Sep 2017

Keep it cool.

September 19, 2017 V-Twin
tough guy on Indian Motorcycle

Keep it cool. The riding season is far from over for many and while what I call the touring season is just beginning here’s a reminder to a new viscosity to our premium V-Twin motorcycle oil line up. (Earlier bulletin to AMSOIL Dealers. Why not join us??) Regardless of which brand of bike your customers […]

19Sep 2017
Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT

Develop solutions, not products Remaining innovative requires solving our customers’ biggest performance challenges. Michael Meuli | VICE PRESIDENT, TECHNICAL DEVELOPMENT Many of you know by now that Dan Peterson, my predecessor, has moved on to another role in the company. His promotion opened up this opportunity for me, and I’m thrilled to join a company […]

19Sep 2017
all in one diesel fuel additive

New Diesel Fuel Additives Provide Improved Performance Available July 20, the new diesel fuel additive line boasts several improvements and a new Diesel All-In-One product, helping customers preserve the power and efficiency of their vehicles. AMSOIL Diesel All-In-One (ADB) Diesel All-In-One combines the premium detergency, lubricity, cold-flow and cetane benefits of Diesel Injector Clean, Diesel […]

17Sep 2017
synthetics made from what?

What is Synthetic Motor Oil? Ed Newman|Aug 18, 2017 8:19 AM As most of my friends know, and you now as well, I listen to audio books during my daily commute. My current book, about history’s first billionaire, is titled “Titan: The Life of John D. Rockefeller, Sr.” It’s a massive book about a massively […]

17Sep 2017
Fuel economy

How Does Synthetic Motor Oil Increase Fuel Economy? John Baker|May 16, 2016 2:04 PM Although gas is hovering around only $2.00 per gallon these days, increasing fuel economy is still a top priority for most automakers, due in large part to more strict corporate average fuel economy (CAFE) requirements on the horizon. One strategy automakers […]

17Sep 2017

AMSOIL Gains Traction Amongst Premier Engine Builders Builders compete for supremacy at the AMSOIL Engine Masters Challenge. In 2010 AMSOIL seized the opportunity to become the title sponsor of an enginebuilder competition now known as the AMSOIL Engine Masters Challenge (EMC). Engine builders are among the most influential people in racing, making recommendations that have […]

17Sep 2017
Oil analysis results

Oil Analysis – Making Sense of Used-Oil Reports Andy Arendt|Mar 24, 2017 9:09 AM Analysis of used oil provides insights into the health of the oil and filters as well as the equipment. While the benefits of analysis are clear, making sense of the report you receive can be a challenge. Unpacking the elements of a typical report is a great way to improve clarity. Each oil […]

17Sep 2017
Dan Peterson - Vice President AMSOIL Technical Development

PREPARING FOR THE ROAD AHEAD: An Interview with Dan Peterson Change defines our industry. Some advancements occur slowly, like the evolution of performance-enhancing engine technologies. Others happen abruptly, such as new oil performance specifications taking effect. To keep you informed of industry and company developments, AMSOIL Magazine sat down with AMSOIL Sr. Vice President, Dealer […]

17Sep 2017
SAE 30 commercial motor oil

CLEAN, PROTECTED POWER: NEW PRODUCTS EXPAND OPPORTUNITY To better target landscapers, contractors and other professionals who rely on small engines to make a living, AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil (ASE) has been updated with a new name, label and packaging. Its formulation remains unchanged. Its current pricing remains in effect until April 1, […]

10Sep 2017

Greasing not as simple as some think Follow these four guidelines when greasing to keep vehicles and equipment running strong. Mark Nyholm | TECHNICAL PRODUCT MANAGER, HEAVY DUTY The way in which technicians grease equipment hasn’t changed much since the 1920s. That’s when Arthur Gulborg and Oscar Zerk combined their efforts to introduce the lever-action […]

09Sep 2017
Signature Series Diesel Upgrades

A Closer Look at the New AMSOIL Synthetic Diesel Oil Lineup An Interview with Alan Amatuzio New Signature Series Max-Duty Synthetic Diesel Oil and Heavy-Duty Synthetic Diesel Oil represent a leap forward for diesel engine protection and performance. We sat down with AMSOIL Co-President & COO Alan Amatuzio to learn what this means for customers. […]

09Sep 2017
Knock Diagram

Why Does My Engine Knock? 3 Possible Explanations. John Baker|Jun 02, 2017 9:41 AM There are a few different reasons your engine might make a knocking, ticking or pinging noise. Let’s break each down and talk about what might be happening. Engine knock, tick or ping? One driver’s knock is another driver’s tick. Or ping. Still others compare the […]

09Sep 2017
Rat Rod - what is it?

What Is A Rat Rod, Revisited Ed Newman|Jan 25, 2017 8:55 AM   Guest Post by Steve Thaemert, Editor-In-Chief, Rat Rod Magazine Way back in Rat Rod Magazine, issue #4, I attempted to answer the question of all rat rod questions: “What is a rat rod?” I am still to this day asked what a rat […]