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07Aug 2017
Truck full of AMSOIL products for delivery to lube center

AMSOIL BUSINESS IS ‘PERFECT’ FIT                                                                                  Direct Jobber Vic Sorlie of Colleyville, Texas enjoyed his career as an airline pilot. He’s enjoying his career as an AMSOIL Dealer, too. It’s his second favorite part-time job, he said. “In 1998 I was a pilot for American Airlines and was near 49 years old,” Sorlie said. “At […]

07Aug 2017
Road Trip

5 People Who Need to Become AMSOIL Preferred Customers Daisy Quaker|2017 Feature So you love to rave about how AMSOIL synthetic lubricants boost your mpg, or how many miles you’ve gone with your 1992 Taurus, but if you’re not an AMSOIL Preferred Customer (P.C.) and you regularly buy AMSOIL products, you ain’t doing it right. […]

16Jul 2017
Understanding Viscosity - Many mis-understandings

Lubricant Viscosity Explained Ed Newman|May 24, 2017 8:30 AM A lubricant’s viscosity and how it changes under different temperatures and operating conditions is one of the most important properties that determines lubricant performance and protection. Viscosity can be viewed in two ways: • Kinematic viscosity • Dynamic (or absolute) viscosity Kinematic viscosity is defined by […]

15Jul 2017
fuel economy guy

What are CAFÉ Standards? John Baker|May 08, 2017 1:22 PM Back in March, news hit that the Trump administration was considering reevaluating the corporate average fuel economy (CAFÉ) standards that mandate fleet-wide fuel economy of 54.5 mpg by 2025. Some claim the standards are too strict, will cost jobs and will take money from people’s […]

15Jul 2017
LSPI Low Speed Pre-Ignition

New Motor Oil Specs are Coming Josh Kimmes|May 02, 2017 9:11 AM As engine operating conditions grow more severe, so do the demands placed on your motor oil. New engine hardware such as turbochargers, direct injection and variable valve timing (VVT) place increased stress on your engine oil. You may find yourself asking, why do […]

15Jul 2017
Diesel Power Challenge

2017 Diesel Power Challenge Just Around the Corner Jamie Jarvi|May 24, 2017 8:30 AM   We here at AMSOIL are all about increased power and performance in any vehicle, and diesels offer one of the best proving grounds to meet this goal. Enthusiasts in this realm stop at nothing to generate maximum horsepower and torque, […]

08Jul 2017
Myles Kovacs - Amsoil Interview

A Visit with DUB Magazine Co-Founder Myles Kovacs Ed Newman|Jan 23, 2017 12:31 PM When I returned to AMSOIL in 1996 and attended my first SEMA Show, one of my first aims was to get a handle on the publishing industry, especially with regard to the magazines that were out there covering the scene from […]

08Jul 2017
amsoil supercross worker

See How a Championship Supercross Team Lives Lindsay Premo|May 05, 2017 8:27 AM When the GEICO/AMSOIL/Honda rig rolls into Las Vegas this weekend for the Monster Energy Supercross finale, desert heat will be in true form, with temperatures projected to be near 100ºF (good thing the team uses AMSOIL!). But, back in their air-conditioned, state-of-the-art facility in […]

08Jul 2017
Warm up your bike

Why You Should Warm Up Your Motorcycle Before Riding John Baker|Apr 13, 2017 9:52 AM As soon as you crawl out of bed tomorrow morning, try this experiment: run outside and sprint down the street. Aside from embarrassment over your jammies (or lack thereof), how do you suppose you’ll feel? Your motorcycle likewise needs to […]

07Jul 2017
Amsoil presidents Dean Alexander and Alan Amatuzio.

From the Presidents The spring oil-change season is here. Although it’s a chore, many of us enjoy spending some time in the shop. There’s a certain satisfaction to be had by taking care of your own things, and changing oil delivers that satisfaction. Of course, we know very well that some people prefer to go […]

07Jul 2017
Matching ATF with AMSOIL

Remember This When Trying to Find Which Transmission Fluid You Need John Baker|Jun 26, 2017 8:43 AM   Take a look at just a few of the dozens of automatic transmission fluid (ATF) specifications on the market: ATF+4 Mercon V Mercon LV Dexron VI ATF DW-1 ATF T-IV SP-IV Toyota ATF-WS Honda DW (ZF Diamond […]

07Jul 2017
Jay Leno talks about Ethanol

Why Jay Leno Is Angry About Ethanol In Gasoline Ed Newman|Jun 02, 2017 9:38 AM Change is the one constant in life. It’s also difficult, because when there is a change – whether in technology or how we do things – there are often unforeseen consequences.  One of the changes that has been taking place […]