AMSOIL DEALER PLOTS COURSE FOR FUTURE

Dealer Nicholas Wesner of Fort Myers, Fla. has found success in the retail market by focusing on customer service. Now he’s branching out.

“I am a full-time FedEx employee, Vehicle Operator in the U.S. Air Force Reserve and full-time husband and father,” said Wesner.

In 2004, Wesner added “AMSOIL Dealer” to his list of roles. “A friend of mine, an AMSOIL Dealer at the time, made me an offer I couldn’t refuse,” said Wesner. “If I didn’t like how my vehicle was running [on AMSOIL motor oil] he would refill it with the product I was using prior. I’ve since become a firm believer in the quality and convenience these products provide.”

Wesner’s business grew steadily in the years that followed. He attributes much of his success to a simple, customerservice-oriented philosophy.

“Coming from a customer service background, I try to go outside the box to meet the needs of my accounts. Whether it’s fronting products or wiping the counter, customer service goes a long way. Accounts won’t think twice about ordering again if you show them you truly care about the partnership.”

Under the guidance of Field Sales Representative Ernie Jones, Wesner plans to expand his business by reaching out to other types of accounts. His experience working with retail accounts will serve him well in the new venture.

“Most [retail accounts] are not only looking to offer a quality product, they want product support,” said Wesner. “I remember this when approaching potential accounts and inquire into the frequency of visits from their other vendors.”

Wesner developed a good metric for determining how often to call on potential accounts. “The number of visits depends on how familiar they are with the AMSOIL brand and how comfortable they are with you,” he said.

After over a decade of forging successful customer relationships, Wesner has advice for his fellow Dealers. “Don’t get discouraged if someone says ‘no’ at first,” he said. “Stay in touch with the potential account and take note of the customers in his store. Bulk orders are nice, but try to find the one product that breaks the ice. Find what works best for each account. In-person visits, in my opinion, produce far more than just calling. Customer service is key. ”

“Show them you truly care about the partnership.”
Dealer Nicholas Wesner

16Jan 2019
Diesel fill

Is it Safe to Add Two-Stroke Oil to my Diesel Fuel? John Baker|Aug 21, 2017 11:27 AM Robert Gordon wants to know, via our Facebook page, if it’s worthwhile to add AMSOIL SABER Synthetic 2-Stroke Oil to your diesel fuel. First, thanks for the question, Robert. Second, you’re not that Robby Gordon, are you? For the uninitiated, Robert’s question alludes […]

16Jan 2019
Diesel Fuel issues in DPF engines

How Oil Consumption Affects Your Turbo Diesel’s Exhaust System Mark Nyholm|Aug 13, 2018 9:41 AM Ever wonder why engines have that long wiry thing with the small plastic handle? A.K.A. the dipstick? “Come on, Mark, it’s for measuring proper engine oil volume,” you say. Sure, but here’s the million-dollar question: How often should you pull the […]

16Jan 2019

How Do I Switch from Conventional to Synthetic Oil? John Baker|Mar 14, 2018 9:16 AM To borrow a famous slogan, just do it. There is still some confusion about changing to a different type of oil in vehicles, particularly older models that have accumulated many miles. A small group of ill-informed individuals in garages and […]

16Jan 2019
hot brakes from standing

What’s the Difference Between DOT 3 and DOT 4 Brake Fluid? John Baker|Feb 27, 2018 10:12 AM The primary difference between Dot 3 and Dot 4 is their respective boiling points. I suspect I know your next question. But first, some background. The U.S. Department of Transportation classifies brake fluid into four main categories: DOT […]

11Jan 2019

PC: ‘Why Would You Use Anything Else?’   J. David Schmelzer of Waynesboro, Penn. is a die-hard AMSOIL fan. “I have been an AMSOIL Preferred Customer for about 20 years, and I am convinced that AMSOIL is the best provider of lubrication products at any price for any purpose,” Schmelzer said. “I have used AMSOIL […]

11Jan 2019
How do I increase sales?

IF YOU BUILD IT, THEY WON’T COME Creating a social media page and inviting your friends and family to “Like” or follow it isn’t enough. You have to make the content count to attract more viewers, followers and, ultimately, more customers. We know from our marketing research that auto enthusiasts are the people who are […]