AMSOIL ADVERTISING 2019

Unlike most multi-level marketing companies, AMSOIL provides strong advertising support to help you generate new customers. Here are some of the things you can expect in 2019.

AMSOIL largely relies on Dealers like you to spread the word about the benefits of AMSOIL products on a personal level. You help market the AMSOIL brand by providing service to customers, recruiting new Dealers, customers and accounts and leveraging your unique talents to market your business. AMSOIL also holds a corporate commitment to marketing our brand. Here are just a few of the ways that we provide advertising support to help you attract more customers and where we’re heading in 2019.

Brand Advertising

Brand recognition plays a huge role in generating awareness about the company. That’s why we invest in national advertising through print, TV, podcasts and more. We’ve taken a hard look at our publication mix and made some valuable adjustments. We won’t appear in as many different magazines in 2019, but the magazines we show up in will be seen by more people. In addition, we are discontinuing the “Devoted to Protection” campaign and focusing on a grittier approach featuring parts used in actual lab and field tests that clearly demonstrate our superiority.

If you’re a fan of the Velocity channel, you’ll be happy to see more of AMSOIL there. Velocity will be running AMSOIL commercials during a variety of shows, and AMSOIL products will be showcased on a few shows as well.

Digital Marketing

Online advertising has become more important than ever. In recent years, there has been an increasing shift from traditional print and TV advertising toward Internet advertising, and we have followed this trend. We invest heavily in online communi- cations, campaigns and keyword advertising to attract potential customers. We also have a strong presence on social media, allowing us to reach out to thousands of followers 24/7. In the year ahead we will be boosting exposure of online elements like the blog and implementing new features like the AMSOIL Midwest Fishing Report (amsoil.com/mfr) to increase leads and nurture them on the path toward becoming customers. We will also be broadening the use of promotions redeemable online by customers other than P.C.s and arming you with these powerful tools to aid in customer acquisition in the field. Our new website will greatly enhance our capabilities for digital marketing, which will be our main focus in the months ahead.

Sponsorship and Events

Sponsoring professional drivers, racing series and motorsports events is a key part of our branding strategy. AMSOIL has Official Oil partnerships with some of the nation’s biggest events, including the Sturgis Motorcycle Rally, Daytona Bike Week and Laconia Motorcycle Week. We also sponsor several highprofile racing series and professional racers. These sponsorships generate a lot of brand exposure in key markets. Our sponsorships evolve every year as we continually evaluate the return on investment. The biggest change for 2019 is that AMSOIL will no longer be the Official Oil of Monster Energy Supercross. We love the sport, however, and will continue supporting the Factory Connection Honda team.

So look into what an AMSOIL dealership has to offer and fund your hobby or use AMSOIL income to pursue your passion!

automatic transmission issues

Do Transmission Fluid Additives Work? John Baker| Feb 26, 2024 9:04 AM Walk the aisles of most auto parts stores and you’ll find multiple “mechanic-in-a-bottle”-type additives that claim to restore transmission performance. The claims made typically include some variation of the following: • Frees stuck valves to improve shifting • Fixes transmission slipping • Restores smooth […]

Understanding Oil Viscosity Viscosity is the measure of a fluid’s resistance to flow. _by David Hilgendorf|January 17, 2023 The physical properties of lubricants are measured by characteristics like viscosity, shear stability, high- and low-temperature performance, water resistance and volatility. Lubrication science seeks to optimize a lubricant’s performance by managing these properties using different base oils […]

Top 5 Skid Steer Maintenance Tips _by David Hilgendorf|September 29, 2023 Skid steers are built for tough construction, excavation, agricultural and other professional projects. Whether you’re clearing land, moving rocks or tearing down a wall, a skid steer is an excellent piece of equipment for many different jobs. But these nimble machines can be expensive […]

thermal runaway occurs when viscosity drops out and wear increases

How Often Should I Change Differential Fluid? Fluid change intervals depend on your vehicle, driving conditions and gear oil quality. Save time and cash first by improving the situation with this differential fluid solution! _by David Hilgendorf|Feb 26, 2023 A differential is a set of gears that allows a vehicle’s driven wheels to revolve at […]

New European oils for 2023 0W-30 and 10W-60

New AMSOIL Synthetic European Motor Oil Viscosities A new 10W-60 and 0W-30 for several BMW, Volkswagen and other fancy European cars. _by Brad Nelson|June 13, 2023 Those who know, know. The sophisticated engineering, finely-tuned performance and artistic styling of European cars can turn a daily commute into a grin-inducing experience. The design of these vehicles […]

EZ marine lower gear lube service

Service Marine Lower Units to Prevent Water Damage Preventing rust and other water-related problems in marine lower units. Most other Marine Gear Oils fail to make the grade. We learn more on that from our own customers when they make the switch. by David Hilgendorf|April 24, 2023 Water and gear lube don’t mix. Unfortunately, you […]